Community Is Just Making Internet Friends (Ep. 3)

Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.

(1:14) Why did we start hosting events at Jam?

(4:45) Our first in-person user meetup

(7:42) The nerves behind hosting our first event

(10:07) How to predict your event’s attendance rate

(12:55) Our biggest challenge with hosting events today

(15:10) The story behind our first AI demo night

(16:45) How we find demos for Jam events

(18:24) How to host your first event

(22:00) Doing community marketing without a community forum

(23:00) Why building Slack/Discord communities is difficult for saas products

(24:45) Hot take- Don’t oversell your product to your community

(27:55) What is the Jam community right now?

(29:10) Spicy topic- Measuring event ROI

(35:46) Our challenges this week