51 min
Community-Led Growth: Camille Ricketts on marketing at Notion Grow & Tell
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- Entrepreneurship
Camille Ricketts, former Head of Marketing at Notion, shares how Notion through community.
You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth.
As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled Notion to take off like a rocket ship.
On this week's episode, Alex and Camille discuss:
Positioning Notion as a broad product for B2B & B2CBuilding and scaling an engaged communityPartnering with ambassadors and influencersInfusing ubiquity and emotion into Notion’s marketing strategyAdvice for community-led growth
Camille Ricketts, former Head of Marketing at Notion, shares how Notion through community.
You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth.
As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled Notion to take off like a rocket ship.
On this week's episode, Alex and Camille discuss:
Positioning Notion as a broad product for B2B & B2CBuilding and scaling an engaged communityPartnering with ambassadors and influencersInfusing ubiquity and emotion into Notion’s marketing strategyAdvice for community-led growth
51 min