Over the last decade the number of Martech companies has grown exponentially. There’s countless tools for hosting websites, hundreds for sending emails, systems for housing data, tools for visualizing data, and on and on and on.
No one knows this better than today’s guest Scott Brinker, Founder of ChiefMartec blog and creator of the Martech supergraphic, a well-known visual that attempts to organize marketing technology by logos. 10 years ago the quaint graphic had 150 logos. Today’s version has over 8,000.
With the martech industry growing exponetially--and companies, on average, using 75+ tools--we have to ask: How much tech is too much tech?