Comparative Advertising 101

Companies often want to claim that their products or services are better than the products or services offered by a competitor> However, comparative claims tend to be highly scrutinized by competitors and subject to challenge. On this episode of the Ad Law Access podcast, Carmen Hinebaugh goes through five tips advertisers should keep in mind when creating comparative ads. For additional information, please visit: Comparative Advertising Section of the Advertising and Privacy Law Resource Center - www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center Ad Law Access Blog - www.adlawaccess.com Advertising Law Practice Group Page - www.kelleydrye.com/Our-Practices/Regulatory-Government-Relations/Advertising-Counseling-and-Compliance