Composable CX: unlocking new revenue opportunities The Martalks Podcast | Martech & Sales Thought Leadership

Customer experience innovations can have a relatively short time to value  - and with extended reality (VR and AR) now becoming affordable, brand marketers are making increasingly complicated decisions about CX developments.

So, how can technology companies help customers understand the opportunities, select the right systems, and ultimately win buy-in for change?

In this podcast, Andrew Elia of Arishi, a digital agency, shares insights from over 20 years of experience at the cutting-edge of CX innovation.

We cover:
 the evolving customer trends in CX development: from tactical, problem-solving deployments, to more ambitious strategic projects, enabled by composable solutionsthe buyer persona of customer CX solutions: often brand marketer, with an appetite for new opportunities, yet an awareness of riskthe importance of two-way development, between agencies and CX solution vendors, in order to ensure that solutions are sold and deployed effectively.Listen to the podcast, or read an article based on it here: https://bit.ly/3WldGWq



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