91 episodes

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients?

And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers?

This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation...

Tom is also joined by elite B2B marketers who share tactics, strategies and insights you won’t hear anywhere else.

Confessions of a B2B Marketer | B2B Marketing & Demand Generation B2B Marketing Podcast Network

    • Business
    • 4.8 • 75 Ratings

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients?

And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers?

This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation...

Tom is also joined by elite B2B marketers who share tactics, strategies and insights you won’t hear anywhere else.

    Active Campaign CMO Shares How They 6x’d Revenue In 6 Years

    Active Campaign CMO Shares How They 6x’d Revenue In 6 Years

    In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Shay Howe, CMO of Active Campaign. Shay shares his playbook for 6x revenue growth over the past 6 years.

    • 30 min
    Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff

    Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff

    In this episode, Tom Hunt interviews Bill Macaitis, a successful B2B marketing expert who has worked with big names like Salesforce, Zendesk, and Slack.

    • 30 min
    The State Of B2B with Gil Allouche of Metadata

    The State Of B2B with Gil Allouche of Metadata

    In this episode, Tom Hunt and Gil Allouche discuss the factors that led to the success of metadata, a B2B marketing platform, and they cover a range of topics related to B2B marketing and provide insights into the strategies and challenges faced by marketers in the industry.

    • 29 min
    7 Bootstrapped B2B Marketing Strategies with Nathan Hirsch of EcomBalance

    7 Bootstrapped B2B Marketing Strategies with Nathan Hirsch of EcomBalance

    In this episode, Nathan Hirsch shares the 7 bootstrapped B2B marketing strategies he uses to grow his businesses: a strong referral program, partnerships, podcasts, influencers, building backlinks, and the importance of reviews for trust.

    • 28 min
    Ex. Gainsight, Front & Hopin CMO Shares How B2B Is Changing with Anthony Kennada of AudiencePlus

    Ex. Gainsight, Front & Hopin CMO Shares How B2B Is Changing with Anthony Kennada of AudiencePlus

    In this episode, Tom Hunt interviews Anthony Kennada, founder of AudiencePlus. Explore his marketing journey, role as CMO at Gainsight, the AudiencePlus launch, and key insights on the future of B2B.

    • 29 min
    Bootstrapping KlientBoost To $1m MRR with Jonathan Dane of KlientBoost

    Bootstrapping KlientBoost To $1m MRR with Jonathan Dane of KlientBoost

    In this episode, Tom Hunt talks with Jonathan Dane of KlientBoost. FIRST Jonathan shares his deep B2B marketing expertise: content basically built KlientBoost so we talk about that. Then we learn more about business building: this is JUST as important if you are a marketing leader: you need to build a great team. BIG episode.

    • 31 min

Customer Reviews

4.8 out of 5
75 Ratings

75 Ratings

T. Parvez ,

You never disappoint

Love your podcast, Tom. You never disappoint. Thanks so much for your contribution.

Savviest hippo ,

Actionable show

Loving the content lately from a B2B SaaS marketing perspective.

Romeo Mann ,

Great insights

Great insights from top b2b marketeers.

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