Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients?
And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers?
This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast) and agency (Fame) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.
SEO In 2022 with Brendan Hufford of Growth Sprints
In this episode of Confessions Of A B2B Marketer, I'm joined by B2B SEO and content wizard Brendan Hufford of Growth Sprints.
We get Brendan to share how he uses Zero Click Content to grow, the SEO skills needed in 2022, his own personal content strategy and the biggest opportunities for B2B growth right now.
The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
In this episode of Confessions Of A B2B Marketer, I'm joined by LinkedIn legend, paid ads machine and agency owner: Justin Rowe of Impactable.
We get Justin to break down his LinkedIn paid strategy... but then also learn how that can tie in with cold outreach and organic posting. We then go on th learn about how Justin built and sold Linknlearn (his LinkedIn marketing agency).
The Demand Gen Movement with Adam Holmgren of GetAccept
In this episode of Confessions Of A B2B Marketer, I'm joined by a demand generation legend and LinkedIn influencer: Adam Holmgren of GetAccept.
We get Adam's view on the demand generation movement, how they run demand gen at GetAccept and his thoughts on personal branding.
Podcast Guesting & LinkedIn Fame with Jakub Zajicek of Speak On Podcasts
In this episode of Confessions Of A B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts.
We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.
An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io
In this episode of Confessions Of A B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses.
His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends.
Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business.
Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
In this episode of Confessions Of A B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that.
In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
I am… ✨hooked✨
I’ve honestly found myself binge listening to these episodes.
This podcast has been particularly insightful for me, as I'm building a productised service similar to what Tom is building, but in the video space.
If you're an entrepreneur or you’re building a product, I definitely recommend this podcast.
Keep up the good work, Tom! 🚀
Love these zero-fluff interviews!
Should be called “Transparency Of A B2B Marketer!”
I truly appreciate Tom’s insight on his own podcast startup (bCast) as well as the guests he has on each episode. An opportunity to hear real numbers, and honesty of each guest their growing pains, is priceless. I ‘learn’ and ‘apply’ with every episode.