Confessions of a Higher Ed Social Media Manager

Jenny Li Fowler
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Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

  1. OCT 30

    Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

    Jenny Li Fowler sits down with Jaime Hunt, host of Confessions of a Higher Ed CMO, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min

  2. OCT 16

    Ep. 51: How Penn State Built Its First Influencer Campaign

    - - - - Connect With Our Host: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ https://twitter.com/TheJennyLi About The Enrollify Podcast Network: Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    39 min

  3. OCT 2

    Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale

    In Episode #50 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution. As a former Associate Director of Social Media at Yale School of Management, Eve shares how she’s leveraging her social media expertise in a new environment and rethinking communications strategy in a more global, academic context. This conversation is a must-listen for professionals considering a pivot or expansion in their higher ed marketing career. Guest Name: Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center Guest Social: LInkedIn Guest Bio: Eve Gaciarz is the Assistant Director of Communications at the Yale MacMillan Center, where she supports strategic messaging and digital engagement across the Center’s globally focused programs and initiatives. She brings a strong background in marketing, communications, and social media strategy, with a focus on storytelling that builds connection and elevates institutional voice. Prior to joining MacMillan, she served as Associate Director of Social Media at the Yale School of Management, leading community-driven campaigns and platform growth. Eve earned her bachelor’s degree in Communication, specializing in Public Relations and Advertising, and her master’s degree in Management, both from the University of Hartford. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min

  4. SEP 18

    Ep. 49: Building a Repeatable Process for Creativity

    In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher ed social media manager in a creative rut, this episode is full of insights that will reignite your spark. Guest Name: Ted Harrison, Founder/CEO at neuemotion Guest Social: LinkedIn Guest Bio: Ted Harrison is the Founder and CEO at neuemotion, servicing Fortune 500 clients and beyond, author of Entrepreneurial Creativity: Repeatable Creative Success, and the former Head of Production at Twitter Inc. & X Corp. His past work has ranged from building a 9-figure content business as an "intra"preneur at Twitter, to animation onsite in Iraq, to award-winning Super Bowl commercials, to script coverage for Academy Award-winning director Jonathan Demme. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min

  5. SEP 4

    Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)

    Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams. From crisis communication mastery to culture-shaping content creation, Joe shares why higher ed marketers are the unsung heroes of the digital age. Tune into this episode for an energizing take on how resourceful, adaptive, and strategic these teams truly are. Guest Name: Joe Teo Chief Executive Orca, HeyOrca Guest Social: LinkedIn Guest Bio: Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    33 min

  6. AUG 21

    Ep. 47: Navigating Negativity in Social Media

    Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online. From understanding the difference between criticism and trolling to learning when to clap back and when to scroll on, Amanda shares real-life stories, personal missteps, and practical strategies for keeping your cool in the chaotic world of online engagement. If you’ve ever let one bad comment ruin your day, this conversation is your crash course in building resilience and reclaiming perspective. Guest Name: Amanda Natividad, VP of Marketing, SparkToro Guest Socials:  LinkedIn Instagram Meme Team Podcast Guest Bio: Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her spare time, she co-hosts the Meme Team podcast and writes a marketing newsletter called the Menu (with over 16k subscribers). She’s also the creator/teacher for Content Marketing 201, a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    43 min

  7. AUG 7

    Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis

    Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that’s both compassionate and clear. If you're responsible for social media in higher ed, this is a must-listen. Guest Name: Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill Guest Socials: LinkedIn Instagram Guest Bio: Chelsey Holts is the Director of Content Strategy at the University of North Carolina at Chapel Hill, overseeing the development and implementation of campus-wide communications content in support of the University’s brand strategy and key messages. In her role, she advises leadership on strategy and reputation and works with a team to identify, produce and amplify impactful content for Carolina’s various audiences on its website, social media channels and email newsletter. She consults with colleagues across campus on strategy and crisis management and leads collaborative initiatives with departments and schools.  Previously, Chelsey served as the Director of Social Media for Carolina. Her experience in social media and digital marketing spans various industries, including automotive, entertainment, agricultural and higher education. Chelsey is a graduate of the UNC Hussman School of Journalism and Media and has published several articles in the Journal of Education Advancement & Marketing. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    43 min

  8. JUL 24

    Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)

    Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed. Guest Name: Christina Garnett, Fractional Chief Customer Officer, Customer experience strategist, and author Guest Social: LinkedIn Guest Bio: I believe great brands aren’t just experienced, they are felt. As a Fractional Chief Customer Officer, CX strategist, and communications advisor, I help brands design intentional customer journeys, build thriving communities, and tell stories that get noticed. I work at the intersection of customer experience, social strategy, and community-building, creating strategies that foster real connection and long-term loyalty. I also help agencies and in-house teams craft communications plans that celebrate their work, spotlight their wins, and earn industry recognition. Whether it involves preparing award submissions or amplifying customer success stories, I make sure impact gets the visibility it deserves. My insights are featured in HubSpot Academy, HeyOrca, and Semrush, and I’ve spoken at INBOUND, Digital Summit, and other leading industry events. You can also find my work in Adweek, Forbes, Entrepreneur, and Campaign US. Transforming Customer-Brand Relationships, my book coming out with Kogan Page in September 2025, is a hands-on guide to building stronger connections and deeper loyalty through empathy and emotional intelligence. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLi About The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    40 min
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Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

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