198 episodes

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.
Episodes go live most Mondays and Thursdays.

Confessions of a Marketer Mark Reed-Edwards

    • Marketing
    • 5.0, 252 Ratings

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.
Episodes go live most Mondays and Thursdays.

    Light a Fire Under Your SaaS

    Light a Fire Under Your SaaS

    On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more.

    Links of InterestNicolas Vandenberghe on LinkedInChiliPiper 

    • 24 min
    Progressive Web Apps

    Progressive Web Apps

    On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in renewable energy in the wind sector, trying to make it as an actor in Los Angeles, and working as a game developer. A couple decades ago he got bitten by the entrepreneurial bug. Now he’s running SavvyCard--I’ll let him tell that story.

    Links of InterestDavid Etheredge on LinkedInSavvyCard

    • 25 min
    Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage

    Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage

    Allies in Action™, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release here.

    July 8 Forum

    In the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership. This means going beyond supportive press releases and new CSR programs, to the commitment for strong diversity, equity, and inclusion (DEI) policies, measurable DEI personnel growth, supportive public policy advocacy, and strategic investment in new innovation models for the emerging “Multicultural Mainstream.” 

    Speakers

    Steve Rochlin, CEO, IMPACT ROI

    Bryan Greene, Director of Fair Housing Policy at National Association of REALTORS®

    Jacqueline Bouvier Copeland, CEO, The WISE Fund

    Ritse Erumi, Technology Fellow, Future of Work(ers), The Ford Foundation

    Melissa Potter, Head of Social Impact and Communications, Odyssey Impact

    William Crowder, Founder, Aperture Venture Capital

    • 1 hr 32 min
    Demystifying Digital Marketing

    Demystifying Digital Marketing

    On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era.

    Links of InterestMarty McDonald on LinkedInBad Rhino

    • 24 min
    The Age of Quantitative Creative

    The Age of Quantitative Creative

    On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you.

    Links of InterestTravis Chambers on LinkedInChamber.MediaMade to Stick on AmazonPurple Cow on Wikipedia

    • 32 min
    Telling a Great Story

    Telling a Great Story

    On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to their advantage to get engagement, how she has used them with her clients, and other platforms that are getting her attention. Plus, we learn how she ended up in Portland, Oregon.

    Links of InterestNaira Perez on LinkedInSpringHill Digital

    • 29 min

Customer Reviews

5.0 out of 5
252 Ratings

252 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Mark, host of the Confessions of a Marketer podcast, highlight all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

TrinityRow ,

Terrific Resource for Marketers

“Confessions of a Marketer” is a great listen, not just for the learnings, but to hear perspectives from marketers that come from different practice areas.

Nicolson1122 ,

Love this!

Small business need big marketing. This is so helpful.

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