Helping people and organizations respond in the right way at the right time, and in the right format with public relations expert Molly McPherson, APR. This podcast is your guide for examining how communications can make or break a brand, organization, or leader—discussing the best practices in public relations, digital media, crisis communications, and social media.
The podcast offers a mix of analysis of current events and interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.
What Executives Should Know About Speaking Out on Politics and Social Issues
There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.,?
My guest, Anthony Hayes, who has spent more than 15 years in communications, crisis and issue management, political and legislative campaigns, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash.
The ONE Word that Will Stop a Crisis Dead in its Tracks
After Hilaria Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.
One course of action would be to admit that she had misrepresented herself by faking a Spanish accent, and then take an extended break from Instagram.
The other—fight back. She chose the later and it was a huge mistake.
Learn how to stay ahead of a crisis and the one word that will stop it dead in its tracks.
COVID-19 Communications: The Best Advice from PR Experts
The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.*
I have assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning to offer their take on how to communicate for COVID-19, still!
*Except for the mention of presidential candidate, Joe Biden.
How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence
The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020.
The focus is on leadership during the pandemic. Even months later, it's easy to spot the leaders who get how to lead in public, and the ones who are missing the mark.
Here are seven different tactics leaders can use to build confidence and trust during the ongoing COVID-19 crisis.
How to Write for COVID-19 with Ann Wylie
Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response.
I'm launching the COVID 19 communication series to recount episodes from the first months of the pandemic that still provide valuable insights and tactics that can be used now, months later.
Writing coach Ann Wiley discusses how to get your messages across clearly, compassionately and confidently.
How to Respond to a Grieving Friend
Knowing how to respond when a friend mourns the loss of a loved one can be confusing.
People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Many do not know how to help ease the burden of grieving, especially with quarantine restrictions imposed by the pandemic.
This episode is for the person who wants to understand what to say, what to do, and what not to do, for a friend mourning the recent death of a loved one.
Customer ReviewsSee All
Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom. All may benefit from Molly’s podcasts - especially communication professionals.
The Real Deal
I’ve come to know Molly through her workshops and seminars. I have learned from her at in-person events, through webinars, and this podcast. My work has improved substantially because of her. She is the real deal when it comes to managing critical communications.
When things go wrong for business, the clock is not your friend. That is, unless, you follow the strategies that Molly lays out so clearly. Then, you are able to take sensible swift action with confidence.
What more can a communicator ask for?
A PR Tower of Wisdom!
Love Molly’s podcast in both style and substance. She is emblematic of what every public relations leader should hope to be: completely in command of her subject matter and bold / brave in the way she conveys her wisdom ... A regular must-listen on my list of favorite podcasts!