Helping people and organizations respond in the right way at the right time, and in the right format with public relations expert Molly McPherson, APR. This podcast is your guide for examining how communications can make or break a brand, organization, or leader—discussing the best practices in public relations, digital media, crisis communications, and social media.
The podcast offers a mix of analysis of current events and interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.
When to Stop Talking: A strategy for gaining control in any conversation
We’re all over-talkers.
But not knowing when to shut up can lead to bigger problems.
In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiation so that you don't create an undesirable outcome for yourself. Plus, an easy-to-follow method for how to do it.
Royal PR Lessons from Netflix's The Crown with Julia Joy
According to this week’s guest, the British royal family has the greatest long-term brand of any organization.
Hard to argue with PR strategist Julia Angelen Joy. Not only is she an ardent follower of the Windsors, she is also a fan of Netflix drama, The Crown.
When I read Julia’s blog post, 16 Royal PR Lessons, I knew I needed to bring her on the podcast to discuss the intersection of my favorite subject—public relations— with my favorite program at the moment.
You guessed it.
What is Parler? Everything you need to know about this social network with all the buzz
The hottest social media app on the market has exploded amid growing frustration over the alleged censorship of pro-conservative posts by Facebook and Twitter.
So what is Parler about and who is using it? Listen to hear everything you need to know about the social media platform and whether it is the right place for you.
The ONE Winning Strategy I Found in the Chaos of the 2020 Election
An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president.
What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast.
Even in a competitive election, there was one winning strategy that struck me when it came to creating a wave of support for selling your next product, idea, or campaign: learn how to get people to mobilize and engage your product, idea, business, or movement.
The Art of the Great Media Interview with Warren Weeks
According to my guest Warren Weeks, there are no natural-born experts when it comes to dealing with the media.
Why is it then, that so many people who are in a position to speak with the press about positive media coverage or managing a full-blown crisis, choose not to receive the training to help them put their organization in the best light possible?
Listen to this week's guest Warren Weeks for the answer.
Find Warren on Twitter @warren_weeks or his website www.mediatrainingtoronto.com.
The Trick to the Perfect Response That Stops a Crisis: Borat & Rudy & President Trump & 60 Minutes
In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?"
Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don't know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film.
Customer ReviewsSee All
Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom. All may benefit from Molly’s podcasts - especially communication professionals.
The Real Deal
I’ve come to know Molly through her workshops and seminars. I have learned from her at in-person events, through webinars, and this podcast. My work has improved substantially because of her. She is the real deal when it comes to managing critical communications.
When things go wrong for business, the clock is not your friend. That is, unless, you follow the strategies that Molly lays out so clearly. Then, you are able to take sensible swift action with confidence.
What more can a communicator ask for?
A PR Tower of Wisdom!
Love Molly’s podcast in both style and substance. She is emblematic of what every public relations leader should hope to be: completely in command of her subject matter and bold / brave in the way she conveys her wisdom ... A regular must-listen on my list of favorite podcasts!