160 episodes

A podcast for helping communicators create the right message at the right time and deliver it on the right channel with public relations expert Molly McPherson, APR. Listen weekly for your guide to the best communication techniques in leadership, communications, and managing a reputation both online and off. Episodes feature a mix of current events analysis and interviews with newsmakers, communication professionals, and business experts from Molly's more than 25 years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry in Washington, D.C. This podcast is crucial for any public relations professional or communicator who wants to feel confident in all the top communication channels. Fans of the podcast love to hear Molly's take on current events while offering practical advice for building confidence in all communication efforts.Find Molly at mollymcpherson.com and Twitter, @mollymcpherson.

Confident Communications with Molly McPherson MollyMcPherson.com

    • Business
    • 4.8 • 49 Ratings

A podcast for helping communicators create the right message at the right time and deliver it on the right channel with public relations expert Molly McPherson, APR. Listen weekly for your guide to the best communication techniques in leadership, communications, and managing a reputation both online and off. Episodes feature a mix of current events analysis and interviews with newsmakers, communication professionals, and business experts from Molly's more than 25 years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry in Washington, D.C. This podcast is crucial for any public relations professional or communicator who wants to feel confident in all the top communication channels. Fans of the podcast love to hear Molly's take on current events while offering practical advice for building confidence in all communication efforts.Find Molly at mollymcpherson.com and Twitter, @mollymcpherson.

    153: How to Backtrack When You Send the Wrong Email

    153: How to Backtrack When You Send the Wrong Email

    We've all done it.

    The email is written.
    The email is sent.
    The email is WRONG.

    Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your error will always feel like a kick in the gut.

    But it doesn't have to. What if there was a way to turn that slip into an opportunity to make you look even better?

    On the podcast, three quick and straightforward steps of recovery for backtracking when you sent the wrong email. In this post, I’ll highlight specific use cases to show you how to transform your mistake into an opportunity to earn the respect back from your email list.  


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    • 12 min
    152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans

    152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans

    In this episode, how to use the backpedal in a PR response - but only if you really need to. 

    Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.   

    Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.

    We'll look at the response tactic, as it refers to the restoration and renewal of their image.

    Let's discuss how they rate on the use of the backpedal: 
    John Mulaney Rachel HollisAlex Murdaugh OnlyFans
    Mentioned on the podcast 


    129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
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    © Molly McPherson 2021

    • 29 min
    151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous

    151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous

    From time to time, it is normal to be anxious when you are in front of a group of people.
     
    Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in the moment is often easier said than done.

    If the body decides to show external signs of anxiety from being front to center, you need quick and simple tricks to calm it down.
     
    On the podcast, useful and actionable tips that you can test next time you need to calm down quickly.

    Including: 
    What to think. What to drink. What to do as soon as the anxiety sets in. Mentioned on the podcast: 
    Episode 18: The Secret to Being a Great Speaker with Gina RazónEpisode 124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira Listen + Subscribe Stitcher or Apple Podcasts

    © Molly McPherson 2021

    • 15 min
    150: 10 Listening Tricks to Get the Most Out of Every Interview

    150: 10 Listening Tricks to Get the Most Out of Every Interview

    Interviewing someone for a news story, video, or podcast can be extremely stressful.

    As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talking, while keeping them comfortable.

    To do that, an interviewer needs to understand how to listen well. The trick is listening in a way that gets your subject talking and sharing. 

    Before you jot down your notes or hit record on the conversation with your source, use these 10 listening tricks to get the most out of your interview.

    Including: 
    Make eye contact. Be conversational. Listen for what isn't being said. 

    Listen + Subscribe Stitcher or Apple Podcasts

    © Molly McPherson 2021

    • 14 min
    149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership

    149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership

    Are you someone who thinks Twitter is a waste of time? 

    Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start? 

    This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets. 

    In this episode, 10 ways to crush it on Twitter. 

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    © Molly McPherson 2021 

    • 8 min
    148: How to Win the Trust Jackpot with Jordan Berman

    148: How to Win the Trust Jackpot with Jordan Berman

    According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.

    In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berman calls it The Trust Trifecta: 
    All hail authenticity Transparency lives here  Consistency is critical Jordan Berman is a global corporate affairs executive and has worked with and trained hundreds of leaders, helping them lead with trust and impact. With expertise in reputation management, he effectively managed dozens of high-profile and highly-sensitive crises and issues. He is the author of the book, The Trust Trifecta.

    Listen + Subscribe Stitcher or Apple Podcasts

    © Molly McPherson 2021 

    • 18 min

Customer Reviews

4.8 out of 5
49 Ratings

49 Ratings

abbythriving ,

Fantastic advice!

Love this podcast! Molly is an excellent interviewer and offers tons of great advice and information.

tbonedawg44 ,

Sad transition to political commentary

As a utility executive and professional communicator, I once valued this podcast. Quite often I picked up a cool thought or tip. Unfortunately, over the last year, the host’s political commentary seemed to take over the content, selection of topics, and guests. Sadly, this podcast lost value. You went from an objective, professional tool to just another virtue signaling voice who forgot that at least half of the audience has a different take on your political point of view. And no, I don’t want to buy your book.

FORMER SPOX ,

Must listen!

Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom. All may benefit from Molly’s podcasts - especially communication professionals.

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