233 episodes

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Confident Live Marketing Show Ian Anderson Gray

    • Business
    • 5.0 • 10 Ratings

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    How to Become an Affiliate Pro

    How to Become an Affiliate Pro

    I had a great time chatting with my friend Katie Fawkes from Ecamm Live recently. She interviewed me for an episode on the Ecamm channel about how to become a professional affiliate marketer. Since affiliate marketing is still an important part of my business today, I wanted to share some highlights from that discussion with my listeners.
    Affiliate marketing can seem overwhelming when you first get started, but it's actually quite simple once you know the basics. In this episode, Katie and I talk through some key tips for growing your affiliate strategy in an authentic and sustainable way.
    Sponsored by Adobe ExpressThis episode is sponsored by my friends at Adobe Express. Adobe Express provides powerful graphic design and video editing tools to help creators effortlessly produce stunning content. Their library of templates and AI capabilities like text-to-image generation make it fast and easy to create social media posts, graphics, logos, and more.
    They recently added the ability to automatically turn your descriptions into visual templates to kickstart your design process. Adobe Express also lets you schedule content to platforms like TikTok now too.
    It’s a hugely valuable tool whether you’re an affiliate marketer or any other type of content creator. You can check out Adobe Express and try the features for yourself.
    Summary Points:Don't start affiliate marketing just to make money. Focus first on creating value for your audience through helpful content. The income will follow.Build trust by being transparent about your affiliate links. Make it clear when content contains affiliate links.Create evergreen content like blog posts and tools. Well-optimized evergreen content can continue generating affiliate income for years.Develop relationships with the brands you want to partner with. This creates opportunities beyond just affiliate commissions.Provide value to communities by answering questions. Earn the right to share affiliate links when they're relevant.
    Affiliate marketing is all about trust and value. If you focus on providing genuine help to your audience, affiliate income will develop naturally over time. It does involve effort up front, but when done right, affiliates can become a solid source of recurring revenue.
    Resources:ThirstyAffiliates - WordPress plugin to easily manage affiliate linksEcamm LiveDescript - Transcribe recorded audio into text


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 51 min
    What's Next?

    What's Next?

    In this episode, I share what I've been working on and what's next. This includes the recent Ecamm Live Creator Camp in Boston, work with my business coach, revenue streams and more.
    Sponsored by Adobe Express:
    Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.
    Visit iag.me/adobeexpress

    Show Notesiag.me/209
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    How to Create Unforgettable Experiences

    How to Create Unforgettable Experiences

    In this episode, I interview Phil Mershon. He has a background in event management, music, and writing. In this episode, we dive deep into the art of crafting unforgettable experiences, my journey of writing a book, and even a special musical moment that you won't want to miss.
    Sponsored by Adobe Express:
    Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.
    Visit iag.me/adobeexpress

    Unforgettable Experiences:
    Phil and I delve into the fascinating world of creating unforgettable experiences. We explore the "Unforgettable Formula" that Phil introduces, which revolves around making moments memorable, meaningful, and momentous. Our discussion covers the magic of unexpected elements, the power of engaging multiple senses, and the art of combining familiar elements in fresh ways.

    The Journey of Writing a Book:
    I open up about my own journey from doubting my writing abilities to successfully publishing a book. Over five years, I navigated challenges and learned valuable lessons. From experimenting with different book ideas to pivoting based on audience needs, my journey reflects the importance of perseverance and adaptation.

    Memorable Moments:
    Empathy in Crafting Experiences: We discuss how empathy plays a crucial role in creating experiences that resonate with the audience. Understanding their perspective helps us shape meaningful moments that truly connect.

    Soundtrack of Confidence:
    I share a personal story about changing the internal soundtrack to boost confidence. This highlights the profound impact of positive thinking on personal growth.

    The Unstuck Song:
    The conversation takes an unexpected turn as Phil creates a beautiful improvised musical piece on the spot. The melody centres around the idea of breaking free from limitations and finding confidence.

    Takeaways:
    Crafting unforgettable experiences involves making moments memorable, meaningful, and momentous.The book-writing journey is a rollercoaster of challenges, pivots, and the need for resilience.Empathy is a cornerstone of creating meaningful experiences that deeply resonate.Changing our internal narrative can lead to enhanced confidence and personal development.

    Conclusion:
    My conversation with Phil Mershon is a deep dive into the world of crafting impactful experiences, navigating the book-writing journey, and embracing personal growth. With insights ranging from empathy-driven experiences to the magic of improvisation, this episode leaves you inspired to create moments that truly matter.

    (To hear the full conversation and discover more insights, tune in to the Confident Live Marketing Show. And don't forget to check out the new version of Adobe Express, a tool I'm proud to endorse as a brand ambassador. As always, my thoughts are completely my own.)

    Show Notesiag.me/208
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The...

    • 47 min
    Why I'm Pausing this Podcast

    Why I'm Pausing this Podcast

    In today’s episode, I explain why I am pausing this podcast. Or at least why I’m going to be less consistent over the next month or so. We get deep, open and honest, and discuss the future.
    Show Notesiag.me/207
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 22 min
    Human vs AI, Creativity vs Machine?

    Human vs AI, Creativity vs Machine?

    In this episode (206), we dive deep into the world of AI and its impact on creativity, art, and various industries. I'm joined by my guest, Frank Pendergast, one half of the talented digital marketing duo, Frank and Marcy. Together, we explore the potential of AI, discuss its role in democratising creativity, and address the concerns and possibilities surrounding its implementation. So, grab a cup of coffee and get ready to explore the fascinating world of AI with us!
    Here's a breakdown of what we covered in this episode:
    Introduction to the big giveaway happening soon, featuring amazing prizes like a high PR 40 microphone and a year's subscription to Agorapulse, Ecamm Live, and Restream.Getting to know Frank Pendergast and his journey into the realm of AI, inspired by an AI image generator called Mid Journey.The power of AI in expanding creativity and making it more accessible to everyone, while still valuing the unique touch of human artistry.Exploring the ethical implications and future possibilities of AI, including potential job replacements and the need for government regulation.Recommended AI tools such as Mid Journey for stunning AI-generated illustrations, ChatGPT for chatbot automation, and D-ID and Descript for transcription and video editing.The importance of understanding AI, staying ahead of its advancements, and finding a balance between AI-generated and human-created art.The need for equitable distribution of wealth and ethical considerations in the commercialisation of AI.Concluding with an invitation to connect with Frank on LinkedIn and a reminder to check out the most amazing marketing book ever.
    Join me on this thought-provoking journey into the world of AI and its impact on creativity. Don't forget to subscribe to the Confident Live Marketing Show and level up your impact, authority, and profits through the power of Confident Live video. 
    See you in the next episode!
    Show Notesiag.me/206
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 27 min
    Top Tools for 2023

    Top Tools for 2023

    In this episode, I’m thrilled to share with you some of my absolute favourite tools for 2023. These tools, in my experience, have proven to be game-changers for entrepreneurs, content creators, and business owners alike.
    I’m a proud brand ambassador for Adobe Express. But rest assured, all views expressed in this episode are purely my own. I wouldn’t be recommending these tools if I didn’t personally find them beneficial.
    Now, you might have heard about the new beta version of Adobe Express. It has incorporated generative AI from Adobe Firefly, and trust me, it’s a blast! There’s so much more to it, and you can check out my in-depth review on my YouTube channel: https://www.youtube.com/watch?v=eHWfrrNYb_8
    So without further ado, let’s dive in!
    Here’s what you’ll learn in this episode:
    The best tools for creating stunning visual and audio content that will set your brand apart.The leading social media and community management tools to streamline your workflow and increase engagement.Essential content management and creation tools that will boost your content’s effectiveness and reach.
    Here are the tools and resources we’ll be exploring:
    Visual & Audio Content ProductionAdobe Express: An all-in-one tool for creating amazing graphics, videos, and web pages. Check out my review on YouTube to learn more about the beta version’s fantastic features!Pexels: A great source of free stock photos and videos.TinyPNG: An excellent tool for compressing PNG and JPEG images.Ecamm Live: A powerful live streaming platform for Mac users.Restream: A fantastic solution for broadcasting live across multiple platforms simultaneously.Screenflow: A robust video editing and screen recording software for Mac.Descript: A powerful tool for editing audio and video just like text.Captivate FM: An easy-to-use and reliable podcast hosting platform.Podstatus: A handy tool for tracking and analyzing your podcast statistics.Social Media & Community ManagementAgorapulse: A comprehensive tool for managing and scheduling posts across multiple social media platforms.Content Management & CreationBuzzsumo: An indispensable tool for content research and finding trending topics.Feedly: A great app for consolidating and reading all your favourite feeds in one place.Grammarly: A helpful tool for checking grammar and readability of your content.SEMRush: A complete suite for boosting your SEO and online visibility.Brand24: A tool for social media monitoring and reputation management.
    Tune in to the episode as we delve deeper into each tool and discover how they can help your business and content creation efforts soar to new heights. Let’s make 2023 the year we take our digital marketing game the next level!
    Show Notesiag.me/205
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of...

    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

philpallen ,

THIS PODCAST IS FANTASTIC!

Ian has given me so many ideas and framework for going live and feeling confident doing it. In fact, he introduced me to Ecamm (live streaming software for Mac) back in the day, and today I did my first collaboration with them. THANKS FOR GREAT MATERIAL, IAN! YOU ROCK!

MitchJackson ,

Raise the Bar with Video and New Tech!

If you want to use video to improve the level of impact and authority in your industry, this is the podcast you should subscribe and listen to. Ian does a great job of pulling back the curtain and sharing what works, what doesn't, and what to keep your eye on moving forward. Speaking of moving forward, if you want to learn more about how to combine video with Web3 and the Metaverse, that’s the topic Ian and I dived into during our June 24, 2022 episode titled, “Introduction to Web3 and the Metaverse.” Enjoy! -Mitch Jackson (2013 California Litigation Lawyer of the Year)

COLONEL ANGUS2 ,

Just what I needed!

I stumbled across Ian’s Podcast , But as I have been steadily preparing to launch multiple YouTube channels and podcasts, I couldn’t have found him at a better time. In just the last couple of days I have learned so much and filled in so many blanks In my knowledge, that I am now more confident than ever about going forward with all of my plans. I originally was planning to do pre-recorded stuff only, but now I think I will do a lot of live casting as well. And Ian is also rather entertaining, and I just love his attitude and as a fellow singer/songwriter, I love the silly jingles he makes for every episode.Keep up the great work Ian!

Top Podcasts In Business

Ramsey Network
DOAC
Vena Solutions
Money News Network
Jocko DEFCOR Network
NPR