239 episodes

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Confident Live Marketing Show Ian Anderson Gray

    • Business
    • 5.0 • 11 Ratings

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Studio Setups: Behind the Scenes with Nanna Sondrup

    Studio Setups: Behind the Scenes with Nanna Sondrup

    Ever felt overwhelmed by the plethora of live video gear options?
    In this episode, we're thrilled to explore the ins and outs of studio setups with Nanna Sondrup, the Danish LinkedIn content queen known for her 'Give First' strategy in content creation. Whether you're just starting out or looking to refine your live video setup, Nanna's insights and personal gear choices offer a wealth of inspiration.
    This episode is here to clear the fog! We're taking a behind-the-scenes look at Nanna Sondrup's studio setup. Known for her practical and impactful approach to content, Nanna shows us that a successful setup isn't about the most expensive gear, but about what works for you and your brand.
    Episode Summary
    ●      [00:59] Meet Nanna Sondrup, the Danish LinkedIn Content Queen.
    ●      [01:14] Discover the effectiveness of the 'Give First' Strategy in engaging your audience.
    ●      [05:23] How Nanna overcame camera shyness to confidently embrace video content.
    ●      [07:42] An in-depth look at the gear making Nanna's content creation seamless and authentic.
    ●      [22:16] The significance of creating a studio space that inspires productivity and reflects your personality.
    ●      [29:36] Quickfire round: Nanna's preferences on tech and personal insights.
    ●      [31:21] Closing thoughts: How to connect with Nanna and leverage her studio strategies for your own success.
    Nanna Sondrup's Studio Gear List:
    ●      Microphone: Nanna uses the Saramonic Blink 500, a compact, wireless lapel mic that allows for freedom of movement without compromising sound quality.
    ●      Main Camera (including Lens): The Logitech C922 HD Pro Stream Webcam Computer: The powerhouse behind Nanna's content creation is the ROG Strix L10CS_GL10CS, a gaming PC that seamlessly handles both her gaming passion and the demands of live streaming.
    ●      Lights: Halo14 on an MKCOMPACTACN-BK tripod
    ●      Desk: An height-adjustable table
    About Nanna Sondrup
    Danish LinkedIn content queen known for her 'Give First' strategy in content creation.
    ●      Website: www.sondrup-connect.dk
    ●      LinkedIn: Nanna Sondrup on LinkedIn
    Show Notesiag.me/216
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by...

    • 33 min
    Studio Setups: Behind the Scenes with Ian Anderson Gray

    Studio Setups: Behind the Scenes with Ian Anderson Gray

    Today's episode is a bit different as I, take you on a personal tour behind the scenes of my studio setup. If you've ever been curious about what goes into creating a professional live video setup, or if you're starting your journey and looking for practical advice, this episode is for you.
    Episode Summary[00:00] Hello and welcome to the show![00:30] Let's dive behind the scenes of studio setups.[01:30] My journey into live marketing.[02:01] How my studio gear evolved from simple to professional.[04:25] Why audio quality is crucial in podcasting.[10:10] The significance of camera and lighting in live marketing.[13:21] A look at the heart of the studio: computers and software.[14:24] How personalizing your workspace goes beyond the tech.[20:36] Answering rapid-fire questions about my preferences and tips.[22:08] Wrapping up and what's next.
    In This Episode, You'll Discover:My Evolution: Starting with just a laptop and a USB microphone, I've gradually upgraded to a studio setup that includes dynamic microphones, audio interfaces, and sophisticated cameras.Current Gear: I'll share insights into my current setup, which features the RODECaster Pro 2, Sony ZV E10 camera, and Elgato Key Lights.The Importance of Quality: Learn why investing in good audio and lighting can significantly impact your live video marketing.Overcoming Challenges: I discuss the challenges I faced and how I overcame them, offering recommendations for beginners.My Top Tips: From choosing the right microphone to the importance of lighting, I'll share my personal preferences and tips for live video production.
    Gear:
    RODECaster Pro 2: My go-to for audio mixing.Sony ZV E10 Camera: Ensures high-quality video.Elgato Key Lights: For the perfect lighting setup.
    Show Notesiag.me/215
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 23 min
    Studio Setups: Behind the Scenes with Tanya Smith

    Studio Setups: Behind the Scenes with Tanya Smith

    Are you curious about the magic behind professional studio setups? Do you wonder how top content creators design their space to produce captivating live videos? In this episode, we're peeling back the curtain and stepping into the world of studio setups with the incredible Tanya Smith, a premier video coach and the host of Stream Like a Boss TV.
    Episode Summary[00:00] Introduction to the Confident Live Marketing Podcast.[00:30] Ian introduces the theme of studio setups and the episode's guest, Tanya Smith.[01:33] Tanya shares her journey from being a super introvert to embracing live video and creating a unique studio setup.[05:16] Dive into Tanya's studio gear, focusing on her choice of microphone and why the Shure MV7 is her go-to.[07:36] Tanya's experience with the RODECaster Pro 2 and its role in her studio setup.[09:46] Discussion about cameras, including Tanya's transition from a Logitech webcam to the Sony A6400.[13:12] Lighting setup and how Tanya uses lighting to enhance her videos and add personality to her studio.[17:41] The importance of a comfortable and functional computer setup, featuring Tanya's iMac and display preferences.[20:13] Tanya's top software tools for video and podcast creation, highlighting Wondershare Filmora and Time Bolt.[22:19] Personalizing the workspace for creativity and confidence, featuring Wonder Woman totems and a candle with a special scent.[25:35] Tanya's advice for beginners on investing in a good microphone first.
    Guest's Studio GearMicrophone: Shure MV7Audio Interface: RODECaster Pro 2Camera: Sony A6400Lighting: SmallRig Globe Lantern, Elgato Key LightComputer: iMac
    Resources MentionedWondershare Filmora: A user-friendly video editing software.Time Bolt: A tool for creating quick edits and cuts in videos.Ecamm Creator Camp: A gathering for content creators to learn and network.RODECaster Pro 2: An advanced audio mixer for podcasters and streamers.
    Connect with Tanya SmithVisit Tanya's website for more insights on video marketing and live streaming.Check out contentcreatorscafe.com for Tanya's programs and to join the Stream Bosses Academy.
    Show Notesiag.me/214
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing

    • 32 min
    Studio Setups: Behind the Scenes with Bob Gentle

    Studio Setups: Behind the Scenes with Bob Gentle

    Have you ever wondered what goes into creating the perfect studio setup for content creation?
    Are you curious about the gear and gadgets that power the platforms of your favourite creators?
    This episode of the Confident Live Marketing Podcast dives deep into
    the world of studio setups, featuring insights from the remarkable Bob Gentle.
    Episode Summary:
    ●       [00:00] Ian introduces the series' focus on studio setups and welcomes Bob Gentle, who highlights his expertise in helping professionals build their personal brands.
    ●       [01:29] Bob shares his journey from running a local web design business to specializing in strategic coaching for experts, emphasizing the importance of execution.
    ●       [03:58] Discussion on the pivotal role of the right microphone in content creation, with Bob recommending the Shure MV7 for its versatility and quality.
    ●       [07:07] Bob recounts his challenges with cameras and why the Canon M50, paired with a Sigma 16mm lens and an ND filter, works for him despite its limitations.
    ●       [11:54] Insight into Bob's lighting setup, including the strategic use of LED lights and filters to enhance video quality.
    ●       [14:09] Bob discusses the essential role of good audio, lighting, and image in content creation and praises Ecamm for solving his audio-video sync issues.
    ●       [17:15] How personalizing the studio space with preferred aesthetics can boost creativity and productivity.
    ●       [19:12] Bob reflects on overcoming the initial challenges of content creation, emphasizing the learning curve and the value of just starting with what you have.
    ●       [24:27] Ian and Bob discuss the importance of not letting perfectionism hinder content creation, encouraging listeners to begin with available resources.
    Guest's Studio Gear:
    ●       Microphone: Shure MV7
    ●       Camera: Canon M50 Mark I with Sigma 16mm lens and ND filter
    ●       Lighting: LED strips, feature bulbs with dimmer switch, ring light
    ●       Computer: Mac Mini (M1) with a dual monitor setup
    ●       Software: Ecamm Live for audio-video synchronization
    Links and Resources:
    ●       Shure MV7 Microphone
    ●       Canon M50 Camera
    ●       Sigma 16mm Lens
    ●       Ecamm Live Software
    ●      Amplify Me Agency
    ●       Personal Brand Business Roadmap
    About Bob Gentle:
    Bob Gentle is a seasoned coach, consultant, speaker, and podcaster dedicated to assisting authors, consultants, coaches, and experts in building, marketing, and monetizing their expertise, products, and personal brands. With a rich background in digital marketing and strategic coaching, Bob brings a wealth of knowledge and insight to the table, helping professionals navigate the complexities of personal branding in the digital age.
     Show Notesiag.me/213
    Please Subscribe! Don’t miss an episode! You can subscribe on a...

    • 26 min
    Studio Setups: Behind the Scenes with Katie Fawkes

    Studio Setups: Behind the Scenes with Katie Fawkes

    Would you like to have an easy-to-use yet professional studio setup but don't have much room?
    What about if your studio is also used for other things such as a craft room, kids' playroom, or a spare room?
    In this episode, we go behind the scenes with Katie Fawkes, the Director of Marketing at Ecamm, as she showcases her home studio.
    In this new season of the Confident Live Marketing Podcast, we go behind the scenes of content creators, entrepreneurs, and business owners. We'll be showcasing studios from the humble to the deluxe.
    In this episode, we're exploring everything from dual-purpose spaces to top-tier gear, ensuring your studio is not just functional, but also inspires creativity. Whether you're a seasoned content creator or just starting out, this episode is packed with insights and tips that'll help you elevate your live-streaming game. Let's jump in!
    Episode Summary:[00:00] - Welcome to a new season focused on studio setups.[00:54] - Introducing Katie Fawkes, Director of Marketing at Ecamm.[01:52] - Katie discusses her unique dual studio setup at home and at the Ecamm office.[02:59] - Insights into Katie's minimalist yet effective gear setup.[04:43] - Katie’s Microphone - Shure MV7[07:49] - Camera choices: iPhone 12 with Camo app vs. high-end cameras.[10:08] - The versatility of PTZ cameras for different shooting angles.[12:14] - The importance of lighting in video production.[13:49] - Katie shares details about her 2021 MacBook Pro setup.[16:03] - A rundown of essential software tools for content creation.[19:14] - Personalising your studio space for creativity and productivity.[23:07] - Katie's top recommendation for beginners: invest in a good microphone.[25:33] - Where to find Katie and her work.
    Katie's Studio Gear:Microphone: Shure MV7Camera: iPhone 12 with Camo app, Insta360 Link, OBSBOT Tiny 2Lighting: Elgato Key Light AirComputer: 2021 MacBook Pro (M1)Software: Ecamm LiveCamoDescript Opus Clip Agorapulse Captivate Desk: Homemade wooden L-shaped deskOther gear: Linsoul KZ ZSN Pro Dual Driver 1BA+1DD Hybrid Metal Earphones
    Links and Resources:Ecamm Live Camo by Reincubate Descript Opusclip Agorapulse Captivate
    About Katie Fawkes:Katie Fawkes is the Director of Marketing at Ecamm, where she collaborates with some of the most talented live streamers, podcasters, and content creators to help them achieve their goals and grow their businesses through video and live streaming. Alongside leading Ecamm's marketing efforts, Katie also co-hosts the video podcast, The Flow, sharing her insights and experiences in the dynamic world of digital content...

    • 27 min
    I'm Back!

    I'm Back!

    Welcome back to the Confident Live Marketing Podcast! In this episode, titled "I'm Back," I dive into what's been happening during my hiatus, the exciting future of the podcast, and of course, some key updates and reflections on my personal and professional journey. A huge shoutout to Adobe Express for sponsoring this episode and making it possible to share these insights and updates with you.
    Main Points of the Episode:
    Introduction: I discuss the technical hiccup from the initial live attempt and express excitement about being back.Adobe Express have now made their social media scheduler completely free! Personal Updates: I share about wearing a "recovering perfectionist" t-shirt and hint at its significance.LinkedIn Focus: An insight into my increased activity on LinkedIn and the importance of building a presence there. Future of the Podcast: Announcing the continuation of the show with a focus on live video, the transition to a primarily audio format, and the goal to make episodes shorter and more frequent.Batch Recording Benefits: Discussing the efficiency of batch recording and its impact on scheduling and content quality. Seasonal Themes: Introduction of seasonal themes for the podcast, starting with studio setups and progressing to confidence and communication.Audience Engagement: Acknowledging live audience interactions and discussing the value of community and Q&A sessions. LinkedIn Strategy: Sharing my strategy and thoughts on making LinkedIn content more engaging and personal.Merchandise and New Services: Teasing upcoming merchandise and a new product related to studio setups. Reflecting on the Past Year: Discussing the need for a break, the concept of a "reluctant sabbatical," and the importance of community and support.
    This episode marks a pivotal moment for the Confident Live Marketing Podcast as we embrace change, focus on quality content, and build a stronger community. Whether you're tuning in for live video insights, personal development tips, or just to catch up, I'm thrilled to have you on this journey. Stay tuned for more updates, and let's continue to level up together!
    Remember, feedback and engagement are the lifeblood of this show. If you've got thoughts, questions, or just want to say hi, don't hesitate to reach out. And, if you haven't yet, consider following me on LinkedIn for more regular updates and insights. Here's to a future filled with more impactful live content, meaningful connections, and, of course, a bit of fun along the way.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Katie Fawkes ,

Ian gives time and space for creators to shine

Here’s the thing: content creation, live streaming, podcasting… it’s all pretty daunting sometimes, especially if you’re new. That’s one of the many reasons why I love what Ian is doing with The Confident Live Marketing Show.
In each episode, Ian is giving us the tools we need to be better broadcasters - whether it’s understanding the gear, building confidence, or hearing someone else’s journey as inspiration. Plus, he always makes the content feel approachable and doable in his typical friendly Ian way. I highly recommend this show to anyone who wants to succeed in streaming, video, podcasting, and everything in between.

philpallen ,

THIS PODCAST IS FANTASTIC!

Ian has given me so many ideas and framework for going live and feeling confident doing it. In fact, he introduced me to Ecamm (live streaming software for Mac) back in the day, and today I did my first collaboration with them. THANKS FOR GREAT MATERIAL, IAN! YOU ROCK!

MitchJackson ,

Raise the Bar with Video and New Tech!

If you want to use video to improve the level of impact and authority in your industry, this is the podcast you should subscribe and listen to. Ian does a great job of pulling back the curtain and sharing what works, what doesn't, and what to keep your eye on moving forward. Speaking of moving forward, if you want to learn more about how to combine video with Web3 and the Metaverse, that’s the topic Ian and I dived into during our June 24, 2022 episode titled, “Introduction to Web3 and the Metaverse.” Enjoy! -Mitch Jackson (2013 California Litigation Lawyer of the Year)

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