99 episodes

Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

Connect the Dots Podcast Vicki O'Neill

    • Business
    • 5.0 • 16 Ratings

Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

    TikTok, Reels and Shorts Oh My!

    TikTok, Reels and Shorts Oh My!

    Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients. 
    These platforms are not just for kids or teenagers or young people. There are people of all ages, nationalities, backgrounds and business types. 
    Chances are high that the people you want to buy from you are already on these platforms - possibly consuming video from others in your industry (dare I say it - your competition!). 
    You can't turn the clocks back but you can start today with creating an account on at least one of these platforms. 
    Not sure where to start? I can help with that. I help clients like you create a video marketing strategy that works with and enhances their existing marketing efforts. My goal? To make you look like the coolest kid on the block (or coolest business in your industry).
    The link I mentioned to apply to work together: https://www.vickioneill.com/quiz 

    • 8 min
    5 Factors to Decide If Short Form Videos or Long Form Videos Are Best For Reaching Your Goal

    5 Factors to Decide If Short Form Videos or Long Form Videos Are Best For Reaching Your Goal

    In this week's epsiode of Connect the Dots, Vicki reviews the differences between short form videos and long form videos PLUS 5 factors every creator and marketer should consider to determine the best video approach to achieving a goal. 
    Connect with Vicki O'Neill on LinkedIn to continue learning about video in your marketing and how it can help you achieve better results. 
    Show notes are located here:  https://www.vickioneill.com/podcast.  This is Episode #134. 

    • 7 min
    How to Repurpose Video and Podcast Content

    How to Repurpose Video and Podcast Content

    In this episode, I break down a scenario where I create separate pieces of content from podcast to video to blog to social media and review the amount of time associated with each. Then I review how to drastically reduce your content creation from 8.5 hours to 2.5 hours by starting with video. 
    The link to access the Video Success Quiz is in the show notes are at http://www.connectthedotspodcast.com Ep #133 or can be accessed directly at:  https://www.vickioneill.com/quiz
    The quiz will provide a personalized plan for next steps you need to take in your video journey whether you're just starting out or need to get more time back in your business. 

    • 11 min
    Create Momentum in Your Business with Video

    Create Momentum in Your Business with Video

    Creating momentum in your business requires creating content consistently in the right place at the right time.  When this happens, you create momentum.
    Momentum is what's needed to attract, engage and convert your ideal customers. 
    Without it, you are more likely to miss out on sales opportunities and leave money on the table. 
    In this episode, I review Day 4 of my 5 Day Video Challenge and dive into the scientific side of habit forming. 
    Since this is a snapshot of the actual daily challenge in May 2022, I've created a Video Success Quiz that will give you a personalized plan of next steps for you in your business. 
    Go to the show notes on http://connectthedotspodcast.com Ep #132 or direct to https://www.vickioneill.com/quiz to get started.

    • 9 min
    131 - Marketing Framework with Video

    131 - Marketing Framework with Video

    In this episode, Vicki reviews her marketing framework and how video fits into it. If you're just getting started or already creating videos, you need to have a plan for video topics and content distribution. Listen to this episode and access the links mentioned in the show notes here:  https://www.vickioneill.com/podcast Ep #131. 

    • 8 min
    How to Create Irresistible Titles

    How to Create Irresistible Titles

    This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!). 
    This is also a portion of Day 2 from the 5 Day Video Challenge. 
    Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future. 
    All information can be found in the show notes at http://connectthedotspodcast.com Ep #130 

    • 8 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

marzulloassociates ,

Great show!

Vicki knows her stuff! If you’re ready to take your marketing to the next level, this show is a must-listen.

Gillian Whitney ,

Strategic content for growing your business

Vicki does a great job to help listeners discover what dots they need to connect to boost their business. Each episode provides actionable marketing and sales advice. Good stuff.

Pawaahh ,

Confused About Marketing? This is How to Find Clarity

Skip the endless ads or up-selling of other podcasts. If you want quick, actionable advice on how to market your business, take a listen.

I like how Vicki connects sales and marketing and never lets you forget how they work together. For me, as a small business owner, the two are joined at the hip. Advice from other experts can drill down so much on one they forget the value of the other.

Instead, I’d prefer advice from someone credible in both areas.

On a run or in the car, I’ll skip the music and take in a podcast like Vicki’s. I find it gives my mind a workout as well!

Chris Pawar
Empowered Content

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