74 episodes

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

Connect the Dots Podcast Vicki O'Neill

    • Marketing
    • 5.0, 12 Ratings

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

    Plateau to Grow Business Strategies

    Plateau to Grow Business Strategies

    This episode is from a conversation I had with a small business owner whose business has plateaued the last 2 years. His original thought was he needed to up his marketing game but after our conversation I realized he needed something else. Listen to hear the 5 strategies and which one wasn't for him (you might be surprised by the answer!) Show notes available here: https://www.vickioneill.com/74

    • 18 min
    Marketing vs. Sales

    Marketing vs. Sales

    Marketing is the upfront part of the customer journey while sales is the middle and/or tail end of the journey. While some companies create differences in these teams, the more successful companies create synergies. Listen to how the differences and similarities can be worked together for the better of all involved - especially the customer. Show notes can be found here: https://www.vickioneill.com/73

    • 13 min
    Marketing....the term is antiquated, lackluster, diluted, and...boring.

    Marketing....the term is antiquated, lackluster, diluted, and...boring.

    There's a new definition of marketing and it doesn't have anything to do with the 4 P's. 

    Marketing today goes beyond a team, a set of antiquated responsibilities and the thought that it can so easily be dismissed or removed when times get tough. 

    It's time for Marketing to be seen as the leader in your business and responsible for the customer journey. 

    Are you in? Show notes are available via: https://www.vickioneill.com/what-is-marketing

    • 12 min
    Leave a voice message: What ONE Marketing Thing Are You Doing Differently Post-COVID-19?

    Leave a voice message: What ONE Marketing Thing Are You Doing Differently Post-COVID-19?

    In this short episode, I review why pivoting your marketing to align with your revised 2020 goals is important. I ask for listeners to leave a voice message in the show notes of ONE marketing thing they will do differently as a result of COVID-19. Podcast show notes and SpeakPipe app to leave a voice message available here:  https://www.vickioneill.com/leave-vicki-a-voice-message

    • 7 min
    Marketing's Role in the Customer Journey

    Marketing's Role in the Customer Journey

    The customer journey is increasingly important. It's up to the brand to determine the experience the customer has along the way. Marketing takes the lead in collaborating, communicating and creating a customer journey that involves all internal teams but most important it involves the customer. Podcast show notes available here:  https://www.vickioneill.com/70

    • 11 min
    Helping Family-Owned and Small Businesses Grow and Transition with David Miller of The Goering Center

    Helping Family-Owned and Small Businesses Grow and Transition with David Miller of The Goering Center

    In this episode, I interviewed David Miller, New Member Engagement Director at The Goering Center. David shared how this non-profit helps family-owned and small business owners grow their business and prepare them for succession planning when the time comes to transition the business. David also shares that part of the mission is to help these businesses stay healthy to help with the economy they serve. Podcast show notes are available here: https://www.vickioneill.com/69

    • 43 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Sales and Marketing Executive ,

Great Content to Drive Business Results

Vicki does a great job of discussing relevant topics that can help everyone improve their business including: Strategic Planning, Sales and Marketing Alignment, Personas, Customer Journey Mapping, and many others. Vicki not only knows her stuff, but she's a joy to work with!

Kmollion ,

The best podcast for small to mid-size business owner

As a solopreneur, I could listen to this podcast all day. It is brimming full of priceless advice for business owners, marketers, and more. If you want a mini-coach in your pocket, subscribe to this podcast, Connecting the Dots!

Goddess Ande ,

Terrific Podcast!

Vicki and her guests take the mystery out of marketing and put success back into sales. From difficult conversations to social media strategies to customer experience tactics, I'm increasing my effectiveness every time I listen to an episode of the Connect the Dots Podcast.

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