99 episodes

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

Connect the Dots Podcas‪t‬ Vicki O'Neill

    • Marketing
    • 5.0 • 16 Ratings

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill.

This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.

Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.

Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

    Podcast in Review and What's Next

    Podcast in Review and What's Next

    A review of the marketing podcast including recognizing top guests, key moments on different marketing and business related topics, prize give-aways and my Connect the Dots podcast journey since I first began thinking about starting a podcast to celebrating the triple digits milestone of 100 episodes! For ALL the links mentioned, visit the show notes page at: https://www.vickioneill.com/100

    • 23 min
    How to Score Leads and Score More Business

    How to Score Leads and Score More Business

    Lead scoring helps automatically identify high priority leads so your marketing and sales teams are focused on those that are most likely to convert to revenue, first. Listen and see how easy it can be especially if you're just starting lead scoring OR have a robust database of customer information. Links and cheat sheet can be found in the show notes at https://www.vickioneill.com/lead-scoring

    • 23 min
    Establishing Criteria for MQL and SQL

    Establishing Criteria for MQL and SQL

    The details behind establishing criteria for a MQL and SQL are as unique to each company as a snowflake.

    The key to establishing the best and most relevant criteria for your lead process is all in the questions you ask your team and the journey your ideal customers navigate.

    Know who your ideal customers are and what they need so you know how you can help them throughout their process from a marketing and sales perspective. The links and more details including the show notes at vickioneill.com/98

    • 31 min
    5 Actions You Can Take Right Now to Market Your Business

    5 Actions You Can Take Right Now to Market Your Business

    All business leaders and owners need to keep their brand active and active. 

    The problem is that most small business owners and entrepreneurs don't have the time to market their business.

    If this is you, Vicki reviews 5 tips you can take action on right now to keep your brand in front of your target audience. Listen and subscribe now!

    • 17 min
    Pros and Cons of Paid Advertising That You May Not Be Considering for Your Business (and need to)

    Pros and Cons of Paid Advertising That You May Not Be Considering for Your Business (and need to)

    I review 3 pros and 3 cons of paid advertising that provides information that you need to determine what might work and not work with your business (and budget) based on your business goals. Listen to hear the details then leave a comment!

    • 10 min
    Pros and Cons to Free Marketing That Help Create Clarity Toward Achieving Your Goals

    Pros and Cons to Free Marketing That Help Create Clarity Toward Achieving Your Goals

    Free is always good, right? But there are times when it may not be the best choice for the goal you want to achieve. In this episode of Connect the Dots, Vicki reviews 3 pros and 3 cons of free, or organic, marketing. To access the links mentioned, visit the show notes page at:  https://www.vickioneill.com/free-advertising

    • 10 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

marzulloassociates ,

Great show!

Vicki knows her stuff! If you’re ready to take your marketing to the next level, this show is a must-listen.

Gillian Whitney ,

Strategic content for growing your business

Vicki does a great job to help listeners discover what dots they need to connect to boost their business. Each episode provides actionable marketing and sales advice. Good stuff.

Pawaahh ,

Confused About Marketing? This is How to Find Clarity

Skip the endless ads or up-selling of other podcasts. If you want quick, actionable advice on how to market your business, take a listen.

I like how Vicki connects sales and marketing and never lets you forget how they work together. For me, as a small business owner, the two are joined at the hip. Advice from other experts can drill down so much on one they forget the value of the other.

Instead, I’d prefer advice from someone credible in both areas.

On a run or in the car, I’ll skip the music and take in a podcast like Vicki’s. I find it gives my mind a workout as well!

Chris Pawar
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