94 episodes

Podcast by MediaCom UK

Connected Podcast MediaCom UK

    • Business

Podcast by MediaCom UK

    Vikki Ross, Head of Copy, Sky Creative Agency

    Vikki Ross, Head of Copy, Sky Creative Agency

    This week Sue and ASD talk to Vikki about what makes good (and bad) copy, how media and copy can work better together and the one thing all copywriters should do.

    • 19 min
    Carlos Grande, IPA Effectiveness Editor

    Carlos Grande, IPA Effectiveness Editor

    This week Sue and ASD talk to Carlos about what makes for good and bad case studies on effectiveness, if writing about marketing wants him want to be in marketing and how he would change all campaigns in a single way to make them more effective.

    • 41 min
    Nick Lawson, MediaCom Global COO

    Nick Lawson, MediaCom Global COO

    This week Sue and ASD talk to Nick about what he set out to do when he took the role vs what his vision is now, what the new normal for MediaCom is and the differences between an EMEA role vs a global role.

    • 41 min
    Simon Daglish, ITV Group Commercial Director

    Simon Daglish, ITV Group Commercial Director

    This week Sue and ASD talk to Simon about what he learnt from his time in the army, the importance of working in a breadth of verticals and disciplines, how ITV are evolving through COVID and the importance of challenges outside of work.

    • 32 min
    Geoff de Burca, MediaCom UK Chief Strategy Officer

    Geoff de Burca, MediaCom UK Chief Strategy Officer

    This week Sue and ASD talk to Geoff about what strategy is,if it is more difficult to actually do strategy as you get more senior, the value of time out from work and the things giving him comfort in these odd times.

    • 37 min
    Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify

    Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify

    This week Sue and ASD talk to Marco about how Spotify has changed over the three years since he started, where it is misunderstood, what he learnt moving from agency to media-owner and the things in his house giving him comfort in these housebound times.

    • 27 min

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