Connecting Business is what we do every day. We peel back the technical complexities and dig into emerging trends and some amazing solutions in business technologies. We’ll visit with experts who know how to talk with business people, and we will explore how your business can better connect with your customers and with the right solutions that fit your needs as well as the unique demands of your business. Connecting Business is our mission.
November 2021: The Power Behind Marketing Your Core Values to Bring Your Brand to Life
Every brand has a story. From Green Beret soldiers fighting in Afghanistan to award winning bourbon, the team behind Horse Soldier Bourbon uses authentic storytelling and shared values to market their all-american spirits. In this episode, we sit down with Scott Neil, COO of Horse Soldier Bourbon. We talk about the story behind the brand, the importance of unique and meaningful details, and how they use their core values to make their brand stand out.
October 2021: Experts Bring Insight on Protecting Your Business Amid Rising Cybersecurity Concerns
Cybersecurity, identity theft, data backup. If you’re plugged in, these are all terms you should familiarize yourself with as cyber-attacks are on the rise with hackers continually getting more creative. In this episode, cybersecurity experts from all over the US talk about how cyber-attacks got started, what makes you the most vulnerable, and what you should do to protect your home and business from a breach.
Episode 12: K-12 Leaders & Educators Embrace Technology in Education
Chromebooks, Smartboards and ClassDojo. Long before the pandemic, technology was becoming a staple and enabling students, teachers and parents to engage in new and exciting ways beyond the classroom. Last year, technology kept students and educators connected with remote learning solutions. Now, as schools are back in session for in-person learning, we sit down with Adam Hooker, business manager of the Laurel County School District in Laurel County, Kentucky to talk about how technology in education has redefined learning.
Episode 11: The New Hybrid Workspace & How Businesses Are Adapting
A LinkedIn editor and a Chief Human Resource Officer - What do they have in common? A passion for people. Jordyn Dahl, Entrepreneurship Editor at LinkedIn and Mary Michaels, Chief Human Resources Officer at Windstream Communications discuss how the past 18 months of hybrid workspaces have impacted the way we will do business for years to come. Christina Munoz leads the discussion as Dahl and Michaels share the unprecedented challenges faced in 2020… keeping employees socially connected… managing employee expectations… helping teams find a healthy work-life balance… all while remaining committed to employee wellness and to changing the way leadership approaches internal communications.
Episode 10: How Digital Transformation has Helped Independent Retailers Find Success
Cookie dough and stationery. They’re not typically associated with retail success through digital transformation. So how did Kelsey Moreira of Doughp: Legit Cookie Dough and Chandra Greer of Greer Chicago find themselves on top of the retail game - without a storefront - in the midst of the Covid-19 pandemic? By already having strong and successful e-commerce businesses. Host Christina Munoz leads the discussion as Greer and Moreira share the keys to building a strong independent retail e-commerce business - focusing on direct communications with customers, listening to their feedback, and evolving your brand to meet their needs.
Episode 9: Why Diversity, Equity & Inclusion is Good for Business ROI
Join host Christina Munoz as she discusses the importance of Diversity Equity and Inclusion (DE&I) with Blake Woolsey, Chief Communications and Development Officer at Heartland Forward, and Michael McCathern, Executive Director at the John Maxwell Team. Supporting DE&I efforts improve the bottom line and create a better work culture for all employees. Leaders who invest in DE&I see positive ROI through a more productive workforce and better employee retention. Inclusivity allows people with different backgrounds to have a voice, creating a culture where everyone feels valued. Businesses benefit from understanding that the cost of not supporting a culture of DE&I is much greater than the cost of doing it.