“We always need to over-communicate, to our customers, to our associates, what we're doing and make sure that we really let everybody be a part of the journey.”
Vericast has been helping businesses connect with their customers for over 140 years. The way the world works may have changed once or twice over that time, but the company continues to innovate and adapt to deliver modern marketing solutions. Join Chief Revenue Officer Susan Rothwell for an in-depth look at just the most recent restructure in Vericast’s history, including consolidating four separate businesses into a single entity, and the vital importance of communicating openly and honestly. You’ll also get the inside track on the privacy implications of influencing the purchasing decisions of over 120 million households, and Susan’s tips for attracting the right customers for your brand, then building and sustaining lasting 1-to-1 relationships. If your business has customers, this week’s episode of Art of the Pivot is for you!