Connection Between Creativity and Effectiveness

In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance.

Listen as we discuss:

• How can marketers balance effectiveness with efficiency
• The best way to brief your agency 
• Her Golden Rules of Creativity