Consumer Behavior: Why We Buy Stuff

Alex Ames

5.0（1則評分）
行銷

Consumer Behavior: Why We Buy Stuff

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

2020/06/24

E13 Evaluation Criteria

What's most important when making a decision as a consumer? Alex discusses a break down.

5 分鐘
2020/06/24

E12 Killer Trycicles

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

6 分鐘
2020/06/18

E11 Extended Pre-Purchase Search

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

6 分鐘
2020/06/18

E10 Problem Recognition

Alex discusses the science of problem recognition in marketing strategy.

5 分鐘
2020/06/09

E09 VALS System

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

5 分鐘
2020/06/07

E08 Emotional Appeal

Alex discusses the role of emotional appeal in marketing strategy.

6 分鐘
2020/06/04

E07 Stimulus Factors

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

6 分鐘
2020/06/04

E06 Opinion Leaders

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

6 分鐘

顯示全部 (13)

Loved the podcast short episode!

2020/08/10

Chirag025

Alex I loved your small episode, they were filled with so many small nuggets! Do you have twitter so I can pick your mind & definitely connect!

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

創作者

Alex Ames
活躍年代

2020年
集數

13
年齡分級

兒少適宜
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© Alex Ames
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Consumer Behavior: Why We Buy Stuff