1 episode

A podcast dedicated to knowledge sharing about everything consumer marketing and retail. Consumer marketing guru Kartik Chandrasekhar and data technologist Jan Oudeman explore how brands and retailers engage with consumers in an ever changing (digital) landscape.

Consumer Marketing Guys Jan Oudeman & Kartik Chandrasekhar

    • Business

A podcast dedicated to knowledge sharing about everything consumer marketing and retail. Consumer marketing guru Kartik Chandrasekhar and data technologist Jan Oudeman explore how brands and retailers engage with consumers in an ever changing (digital) landscape.

    Data Innovations in Marketing - First Party Data

    Data Innovations in Marketing - First Party Data

    In this Thought Leadership Session we will discuss the definition of consented first party (consumer) data, how it can be utilized, why it is important and why now, as well as use cases in brick-and-mortar retail & eCommerce, and last but not least our thoughts for the future.

    • 1 hr 1 min