36 min
The Consumer Purchasing Journey, From Dollar Shave Club to Gabi Cart Insiders Podcast
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- Marketing
Today we hear from veteran DTC marketer and CMO of Gabi Insurance, Nick Fairbairn. Nick discusses the challenges of standing out in a competitive market, and the similarities and in approach when selling a service as opposed to physical products. Nick shares customer marketing insights from his time as one of the original marketers at Dollar Shave Club, and how he prioritizes customer loyalty. He goes on to discuss email and SMS marketing, segmentation and personalized content, social media channels, and more.
Today we hear from veteran DTC marketer and CMO of Gabi Insurance, Nick Fairbairn. Nick discusses the challenges of standing out in a competitive market, and the similarities and in approach when selling a service as opposed to physical products. Nick shares customer marketing insights from his time as one of the original marketers at Dollar Shave Club, and how he prioritizes customer loyalty. He goes on to discuss email and SMS marketing, segmentation and personalized content, social media channels, and more.
36 min