55 min
Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51) How I Made it in Marketing
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- Marketing
We’ve been exploring AI in the MECLABS SuperFunnel Research Cohort LiveClasses (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/marketer/). But I’ve mostly been thinking of artificial intelligence in a very practical sense.
So when our latest guest shared the lesson, “use artificial intelligence and your marketing budget to make your customers’ lives more fun and interesting” I was all ears to learn a new perspective on using AI…and really, a unique perspective on how to approach marketing in general.
You can hear the story behind that lesson, and many more lesson-filled stories, from Stacie Grissom, Director of Content & Communications, BARK (https://bark.co/), the maker of BarkBox.
BARK has grown from 2,000 subscribers to over 2 million during Grissom’s tenure, where she was employee number three (now there are over 600). Over the last decade, she has hired 40 writers, comedians, and content creators.
BARK is a public company traded on the New York Stock Exchange. In its most recent full-year results, the company earned $507.4 million in revenue, a 34% increase year-over-year.
Stories (with lessons) about what she made in marketing
A viral moment can tie into a PR sprint.You don't need a Super Bowl ad to make a huge impact on social media around the Super Bowl.Contests can hit it big with an audience (even if, or especially if, they are weird and off-putting)React to something that happens online and use it to explode a momentIf you aren't hitting huge moments of growth, rethink the metrics you're targeting so that you can make an impact.Use artificial intelligence and your marketing budget to make your customers’ lives more fun and interestingMove forward and get sh*t doneRelated content mentioned in this episode
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (podcast episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast)
SaaS Marketing: Always bring the customer story forward (podcast episode #42) (https://www.marketingsherpa.com/article/interview/SaaS-marketing)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
We’ve been exploring AI in the MECLABS SuperFunnel Research Cohort LiveClasses (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/marketer/). But I’ve mostly been thinking of artificial intelligence in a very practical sense.
So when our latest guest shared the lesson, “use artificial intelligence and your marketing budget to make your customers’ lives more fun and interesting” I was all ears to learn a new perspective on using AI…and really, a unique perspective on how to approach marketing in general.
You can hear the story behind that lesson, and many more lesson-filled stories, from Stacie Grissom, Director of Content & Communications, BARK (https://bark.co/), the maker of BarkBox.
BARK has grown from 2,000 subscribers to over 2 million during Grissom’s tenure, where she was employee number three (now there are over 600). Over the last decade, she has hired 40 writers, comedians, and content creators.
BARK is a public company traded on the New York Stock Exchange. In its most recent full-year results, the company earned $507.4 million in revenue, a 34% increase year-over-year.
Stories (with lessons) about what she made in marketing
A viral moment can tie into a PR sprint.You don't need a Super Bowl ad to make a huge impact on social media around the Super Bowl.Contests can hit it big with an audience (even if, or especially if, they are weird and off-putting)React to something that happens online and use it to explode a momentIf you aren't hitting huge moments of growth, rethink the metrics you're targeting so that you can make an impact.Use artificial intelligence and your marketing budget to make your customers’ lives more fun and interestingMove forward and get sh*t doneRelated content mentioned in this episode
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (podcast episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast)
SaaS Marketing: Always bring the customer story forward (podcast episode #42) (https://www.marketingsherpa.com/article/interview/SaaS-marketing)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
55 min