Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

Carli LeBlanc | Content Creator & Social Media Marketing Strategist
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

  1. 6D AGO

    67. How to Use Meta Ads to Grow Your Business with Jana Bishop

    Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping. Here's what we cover: The real difference between boosting a post and running ads through Meta Ads ManagerThe Meta Pixel — what it is and why you need it set up NOW, even if you're not ready to run ads yetThe best type of content that performs well as an ad Which campaign objective to start with and why awareness is still queenRealistic ad spend for beginners — and when you're actually ready to run a sales campaignThe most common mistakes people make that waste their ad budgetIf you've been sleeping on ads or too intimidated to start — this is your sign. 🔗 Connect with Jana on Instagram: @theJanaBishop ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    54 min

  2. APR 7

    66. What This Quarter Taught Me About Building a Business While Working Full-Time

    Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2. Here's what we're getting into: A full breakdown of my Q1 goals — what I hit and what I missedThe strategies that actually moved the needle (and the ones that didn't)My game plan for Q2 and how I'm approaching it differentlyThe launch of my new offer — the Content to Client Framework — and what that's going to look likeIf you're a side hustler trying to build something real, this episode is for you. Let's get into it. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    34 min

  3. MAR 31

    65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)

    Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out. We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple upgrades you can implement this week to make your client process feel more professional, personal, and unforgettable. If you want more repeat clients, better testimonials, and referrals that don’t require you to “post harder,” press play. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    53 min

  4. MAR 24

    64. How to Use LinkedIn to Get Clients in 2026

    Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs best, how to optimize your profile for conversions, and why relationship-building matters more on LinkedIn than gimmicks and hacks. If you’re a side hustler or service provider who wants to get clients from LinkedIn without posting every day — you’re going to love this one. Connect with Molly: Molly Godfrey on LinkedIn: https://www.linkedin.com/in/molly-godfrey/ ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    41 min

  5. MAR 17

    63. How to Create Talking Head Content That Converts

    Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads framework, and the practical tips that make your videos look and sound high quality — without needing fancy equipment. If you’re ready to show up confidently on camera and create content that actually moves your business forward, this episode is for you. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    28 min

  6. MAR 10

    62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer

    Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn:  The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This episode also covers business structure basics, bookkeeping habits, and simple wealth-building tools like 401(k)s and SEP IRAs that can support long-term financial growth. Connect with Abby: @tfsjourney | tfsjourney.com ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    42 min

  7. MAR 3

    61. How to Create Content That Actually Converts and Stop Posting Randomly

    Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll learn: • Why selling your business is not the same as selling your offer  • How to niche down in a way that builds authority  • Why transformation sells more than deliverables  • What real sales content looks like (without feeling pushy)  • How to simplify your offer so people actually understand what they’re buying If your content feels random, inconsistent, or disconnected from revenue — this episode will help you fix it. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    29 min

  8. FEB 24

    60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup

    Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder. I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together. In this episode, we talk about: Understanding your capacity and setting realistic limits in businessWhy I implemented paid discovery calls to protect my calendarMy time blocking strategy and how I zone my dayHow I structure client days (and why I stopped overbooking myself)Meal prep kits + outsourcing as time-saving tools that make life easierBuilding an automated marketing funnel so your business can run even when you’re offlineLetting go of mom guilt and giving yourself grace in different seasonsIf you’re trying to balance your real life while building something big, this episode will help you feel seen — and give you a strategy you can actually use. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco | @thesidehustlherpodcast 📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

    31 min
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5
out of 5
18 Ratings

About

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

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