395 episodes
Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network
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- Business
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4.9 • 83 Ratings
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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Your Content Project Failed. Here's How to Deal with It
Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps.
Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
3 Insights on Holidays, Patience and Meetings
Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip before you go into that next meeting.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
Your Content Creator Vision Quest
Sometimes we forget why we do the things we do as content creators and content entrepreneurs.
In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
THE 5 Critical Strategies for Content Entrepreneurs (383)
Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include.
A Book Speaking Research An Email Focus The Hit List I go through each one in detail in this episode.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
Turning Your Passion into a Content Business
I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does.
In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get more on building your content creation business by subscribing to TheTilt.com newsletter. -
Patience and Hadestown
It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019.
This is a lesson that content entrepreneurs need to hear.
This episode is sponsored by Lulu.com
Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Customer Reviews
Value-packed
I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.
No Brainer Game Changer
5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.
5 minutes well spent
Perfect for marketers starting their day!
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