293 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 57 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Q&A with Teach Better

    Q&A with Teach Better

    A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.
    Includes the origin story, audience-building techniques, revenue strategies and strategic planning.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)
     

    • 59 min
    Create a Marketing Category in 3 Steps

    Create a Marketing Category in 3 Steps

    Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)
     

    • 8 min
    Q&A with Comedian Michael Jr.

    Q&A with Comedian Michael Jr.

    An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)
     

    • 53 min
    A Tabula Rasa for Your Content Operations

    A Tabula Rasa for Your Content Operations

    So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.
    You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 5 min
    Kristin Bor from Bearfoot Theory

    Kristin Bor from Bearfoot Theory

    An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.
    Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 55 min
    Smartless and Taking Back Control

    Smartless and Taking Back Control

    In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 4 min

Customer Reviews

4.9 out of 5
57 Ratings

57 Ratings

JOPS31 ,

Michael Jr Episode - Must Hear

The Michael Jr. episode was one of the best ones yet. Keep the great conversations and content coming.

Spagba11 ,

Must Listen for any Marketer or Business Leader

Joe’s work is phenomenal. He’s one of my all-time favorites for content marketing. His passion for marketing is infectious. This podcast is great because it gets to the point, brings all the best knowledge, and feels like your one-on-one with a good friend. Hit the subscribe already and listen to all the back catalogue.

duddface ,

Literally opened my eyes to the world of Audience first Porducts

I first came across the term “Audience First” from the Author Blogger(The writer guy and Write of Passage)- Dave Perell. Though he is not a content marketer, he advocates that one needs to build an audience and then sell to it. I discovered Joe’s content Inc podcast almost accidentally. I think I discovered CMI first which led to his book which led to his podcast. Talk about content diversification!. Joe condenses the information about how SMBs should leverage content marketing to develop a narrative to a niche audience and win their trust by establishing themselves as a “Media company” and then after not mentioning anything about their product or trying to sell anything to the audience until You have won their trust. It takes a while to do all this but at the end of the day, You establish Yourselves as an authority in the chosen niche and generate content that aligns with this niche that helps Your potential customer. And Joe’s energy is a BIG plus. Overall a great listening experience.

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