20 min
CONTENT IS KING: Building Partnerships Through Content Collaboration with Jakub Zajicek, Founder of PartnerOutreach.io Outcomes - Where B2B GTM Leaders Gain An Advantage
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- Entrepreneurship
For Jakub, partnerships mean two companies joining forces to find ways to make their customers more satisfied and successful.
Jakub’s approach to cultivating partnerships in a fresh way is to enable those who seek new partners to build relationships through content collaboration. People love being featured in others' content due to the free marketing it provides, so they’re much more likely to respond and start the relationship on the right track.
For Jakub, partnerships mean two companies joining forces to find ways to make their customers more satisfied and successful.
Jakub’s approach to cultivating partnerships in a fresh way is to enable those who seek new partners to build relationships through content collaboration. People love being featured in others' content due to the free marketing it provides, so they’re much more likely to respond and start the relationship on the right track.
20 min