Content Marketing and the Harvest Method w/ Kyle Gray | #076 Modern Marketing Podcast

Kyle Gray helps entrepreneurs create powerful storylines for their businesses that drive growth, sales, and engagement. In this episode, he explains how to leverage his Harvest method to build your network, boost authority, and grow your business.
 
Episode Discussions: The technique Kyle used to get featured on Seth Godin’s podcast Music, storytelling, and the content marketing connection How Kyle used collaboration to grow a startup to 7 figures A 4-step process to create connection through collaboration Personalizing your outreach to potential collaborators Resources for new content creators The poster child tactic How to make others look like a rockstar in your articles
3:24 
Music, storytelling, and the content marketing connection
 
5:29 
Kyle's content marketing origin story
 
8:49 
How Kyle used collaboration to grow a startup to 7 figures
 
9:08 
The Harvest Method A 4-step process to create connection through content creation collaboration.
 
10:07 
Step 1: Plow the Field
 
10:25 
Step 2:  Fertilize the soil
 
10:36 
Step 3: Plant the seed
 
10:57 
Step 4:
Harvest and feast
 
11:35 
Resources if you're just getting started with content.
 
13:06 
How to reach out to potential collaborators
 
14:38 
The poster child tactic
 
15:32 
Personalized outreach
 
17:53 
Improve your chances for the "yes"
 
19:32 
How Kyle got Seth Godin to comment on one of his blogs, respond to an email and feature him on his new podcast using the Harvest method.
 
22:23 
How to make others look like a rockstar in your articles and boost your posts.
 
24:36 
“Without building relationships, your content and your business aren't gonna go far. That's what's at the bottom of this."
 
Mentioned in this episode: TheStoryEngine.co
The Story Engine - by Kyle Gray
ModernMarketingacademy.com