Content and Conversation: SEO Tips from Siege Media Siege Media

We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking.

You craft a perfect pitch to address all your client’s SEO needs, only for them to say no. Or, even worse, they cherry-pick parts of your plan until it resembles Frankenstein’s monster, inching toward lackluster results instead of up and to the right like you initially promised.

Ross talks with Tory Gray, the CEO of Gray Dot Company, an SEO, data and marketing intelligence company, about the common mistakes SEO professionals make and potential pitfalls that doom projects. They also address the age-old debate: Are SEO professionals responsible for whether their work gets implemented?

Listen to this episode of Content & Conversation for insights on how to get SEO projects accomplished in 2024.

In 2022, we made the decision to stop most of our manual link building. Eighteen months later, it turns out passive link building is just like passive income — you have to do some initial work to make it happen organically.

In this episode of Content & Conversation, Ross and Drew revisit this decision, sharing what they’ve learned about less manual link building in the past 18 months, including the role of web design and E-E-A-T in organic linking.

The two also discuss their key takeaways from the brightonSEO conference in San Diego.

Tune in to discover what you need to know to turn manual link building into an organic link snowball in 2024.

In the early days of SEO, a little bit of authority and a well-written article were all you needed to rank. Today, the landscape is much more competitive and what used to work just won’t cut it in 2024.

When every penny of your marketing budget matters, it’s more crucial than ever that you focus on keywords that convert, which you can only find through keyword research.

In this episode of Content & Conversation, Ross and Drew share how to do effective keyword research in an ever competitive landscape.

The two also delve into how considering other factors, such as SERP features, word count, refresh frequency and more, can help you elevate your keyword research so you focus your content marketing efforts where you’ll see the biggest gains.

No matter your industry, you can’t win rankings without careful keyword research for SEO. Learn what you need to do in 2024 to rank by tuning into this episode today.

At Siege Media, we hold true to our core value: striving to be better. To achieve your business objectives, the path of continuous assessment and refinement of strategies is key to unlocking your full potential.

Where to start? Data — an invaluable asset in navigating the ever-evolving landscape of content marketing.

In this episode of Content & Conversation, Ross and Drew delve into four content marketing A/B tests and case studies to uncover the threads that have not only propelled Siege Media to success but can also serve as a tool to improve your content marketing strategies today.

The pair tackles above the fold best practices for content pages, the advantages of sticky navigation, and examines how seemingly minor adjustments like font sizes and updates can determine whether your content goals grow. Don’t miss out.