34 episodes

If you are a marketer in a technical company, this podcast is for you. On each episode, host Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Through this podcast, learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit contentmarketingengineered.com for show notes, resources and to subscribe so that you never miss an episode.

Content Marketing, Engineered Podcast Wendy Covey

    • Marketing
    • 5.0 • 15 Ratings

If you are a marketer in a technical company, this podcast is for you. On each episode, host Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Through this podcast, learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit contentmarketingengineered.com for show notes, resources and to subscribe so that you never miss an episode.

    Creating a Personal Brand With Doc Williams

    Creating a Personal Brand With Doc Williams

    Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.

    • 33 min
    Why Business Strategy is Key to Effective Marketing

    Why Business Strategy is Key to Effective Marketing

    Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate and grow without a business strategy and plan.

    • 21 min
    Building An Audience With Josh Tapp

    Building An Audience With Josh Tapp

    For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.

    • 35 min
    Niche Content Marketing In Metalworking With Nick Goellner

    Niche Content Marketing In Metalworking With Nick Goellner

    Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the metalworking industry to provide tailored content and grow business.

    • 20 min
    Why Marketing Is Not Respected And What To Do About It

    Why Marketing Is Not Respected And What To Do About It

    If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

    • 12 min
    Google's New Algorithm Change With Jeff Atkinson

    Google's New Algorithm Change With Jeff Atkinson

    Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?

    • 19 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Debbieshopaholic ,

Excellent podcast

This is great especially for my daughter who is looking to go into marketing. Highly recommended!!

roundpeg ,

Marketing Tips made simple

Whether you’re a marketing pro or a marketing beginner you’re sure do enjoy Wendy’s weekly conversations with she boils down complex marketing topics into easy to understand bites I love her casual conversational approach to the topic

CraZyyylooper ,

Great podcast

Loving this podcast! Can’t wait to hear more.

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