If you are a marketer in a technical company, this podcast is for you. On each episode, host Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Through this podcast, learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit contentmarketingengineered.com for show notes, resources and to subscribe so that you never miss an episode.
Creating a Personal Brand With Doc Williams
Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.
Why Business Strategy is Key to Effective Marketing
Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate and grow without a business strategy and plan.
Building An Audience With Josh Tapp
For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.
Niche Content Marketing In Metalworking With Nick Goellner
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the metalworking industry to provide tailored content and grow business.
Why Marketing Is Not Respected And What To Do About It
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
Google's New Algorithm Change With Jeff Atkinson
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?
Customer ReviewsSee All
This is great especially for my daughter who is looking to go into marketing. Highly recommended!!
Marketing Tips made simple
Whether you’re a marketing pro or a marketing beginner you’re sure do enjoy Wendy’s weekly conversations with she boils down complex marketing topics into easy to understand bites I love her casual conversational approach to the topic
Loving this podcast! Can’t wait to hear more.