In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast. Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here: https://www.shanebarker.com/podcast/katie-lance/ I’ve had a lot of experience with content marketing as well, and it’s helped me grow my website by leaps and bounds. Want to know how I grew my website traffic by implementing and following a solid content marketing strategy? Check out my case study here so that you can replicate it as well: https://shanebarker.com/blog/content-marketing-case-study/ You will learn Katie’s journey in marketing Services of Katie Lance Consulting Steps to implement a content marketing strategy Challenges faced while implementing a content marketing strategy Guest Bio Katie is the co-founder and CEO of Katie Lance Consulting. For the past 10 years, she has been working with agents and brokers to help them get smarter about how they can use social media to grow their businesses. In addition, she is the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. She’s a well-known keynote speaker as well. Resources #GetSocialSmart Asana Later.com YouTube A content marketing strategy is crucial for the success of your content marketing campaigns. Without it, you won’t be able to reach your target audience effectively. You must identify your goals and target audience. In addition, you should develop a content calendar and follow it. Create high-quality content and distribute it to ensure that it reaches your target audience. Lastly, based on the results, optimize your strategy further. Are you having trouble creating and executing your content marketing strategy? If you need any assistance with it, you can always reach out to me.