25 episodes

This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits.

Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review.

For show notes, head over to https://www.boscontent.com/blog1/

For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/

Content Marketing Playbook with Adam Rogers Boston Content

    • Careers
    • 4.8 • 13 Ratings

This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits.

Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review.

For show notes, head over to https://www.boscontent.com/blog1/

For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/

    Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing

    Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing

    In this solo episode with Adam Rogers, you will learn: *The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing *The exact process he used to build up experience and land his first in-house role at a fast growing startup in London *Why your bookshelf is just as good as networking for finding your next client

    • 34 min
    Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer

    Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer

    Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing. In this podcast, you will learn: *How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice *How to convince your clients to delete $1000s worth of content to meet their marketing goals *Why workflow, systems thinking, and process is a competitive edge for freelancers

    • 44 min
    Jeff Haden - Inside the Business of a Master Ghostwriter

    Jeff Haden - Inside the Business of a Master Ghostwriter

    Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win. In this podcast, you will learn: *The secret to making your ghostwriting stand out and win the love of your client *Why ghost writing is good for your pay-check but bad for your portfolio *Why perfecting your writing to the final percentile is a waste of time

    • 48 min
    Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer

    Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer

    Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: *Why focusing on your competitors prices is a race to the bottom in freelancing *How to help your clients deliver on their business goals as a freelance writer *The biggest billing mistake you can make as a freelancer

    • 59 min
    Liz Wellington - Why Small Town Connections Are a Boom for Your Business

    Liz Wellington - Why Small Town Connections Are a Boom for Your Business

    Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: *How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018 *How to negotiate rates and turn down work when it doesn’t meet your desired number *Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less

    • 44 min
    Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]

    Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]

    This is interview part two with Primoz Bozic. In this podcast you will learn *Why you should prioritize your writing around projects and not focuses purely on output *Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness *How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz

    • 51 min

Customer Reviews

4.8 out of 5
13 Ratings

13 Ratings

MikeD_MKG ,

Very Informative for Freelancers

Having met many of the people in the Boston Content community and getting to know the friendly, intelligent, and creative people involved, I was thrilled to see BosCon make a podcast! This is seriously one of the most fun and educational groups in Boston, whose events I actually enjoyed attending.

I especially liked Devin Bremhall's episode disucssing working as a freelancer and how to make price negotiations go more smoothly (hourly vs. package rate) and how she emphasized the value of LinkedIn for freelancers.

Pumped to see this podcase evolve with some of the brilliant people that make Boston Content MY favorite resource for all things content and content marketing.

mandi.h ,

An Amazing Resource!

I just started listening to this podcast, and let me start by saying I’m hooked! It’s an incredible resource — especially for writers, freelancers, and content marketing pros. The content is relevant with solid advice. And the content is also super approachable! It’s not filled with technical jargon or dry, boring Q&As. I finish the podcast reassured, inspired, and ready to go out and tackle my next project!

Allison G.F. ,

Great podcast for marketers!

The Boston Content team recently released this podcast and has proven they’re dedicated to telling the stories of storytellers (a little meta but there ya go!). The podcast delivers content that allows the audience to understand how different marketers are forging their paths as entrepreneurs and business owners, and Adam Rogers makes for a fantastic host.
Each time I listen, I come away with new thought leaders to follow and new tools to research. Subscribe to this show if you want to ensure you’re embracing the newest and most efficient practices of the content & marketing world (and of course, if you like a good story)!

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