In today's episode, we're going to be continuing our discussion on content promotion. If you didn't listen to the last episode, we started the series off talking about how to write extremely shareable content. In today's episode, we're shifting to actually talking about how to promote that extremely shareable content. And we're going to be joined by the scripted writer Brian Penny to do so.
To start, we're going to be talking about how to optimize your headlines and effectively share content on Facebook for that BDC crowd. And then we'll end the discussion by turning the coin over and covering content promotion on LinkedIn for the B2B crowd.