254 episodes

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • Management
    • 4.7, 23 Ratings

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Marketer's Journey: Shaping the Remote Buyer’s Journey with Messaging w/ Christophe Coutelle

    Marketer's Journey: Shaping the Remote Buyer’s Journey with Messaging w/ Christophe Coutelle

    It’s incredibly important to meet face-to-face with customers—except that right now, we can’t. 
     
    We have to rely on messaging more than ever before.
     
    In this episode, I interview Christophe Coutelle, VP of Marketing at Element AI, about the two strategies he’s using for messaging right now.
     
    What we talked about:
    Global sales in a world without international travel How to be timely and relevant (without exhausting your clients) The relaxation benefits of spending 5-6 hours a day in the water
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 24 min
    Marketer's Journey: Product Messaging Is Product Strategy w/ Des Cahill

    Marketer's Journey: Product Messaging Is Product Strategy w/ Des Cahill

    Product message equals product strategy.
    It’s worth repeating: The message is the strategy. But how do you get there?
    In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.
     
    What we talked about:
    Why product messaging is so integral to strategy Three pillars of the experience economy and how to tell a customer-focused story Making time for frequent breaks between hours of Zoom calls
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 31 min
    Marketer's Journey: Achieving Cross-Departmental Alignment w/ Saranya Babu

    Marketer's Journey: Achieving Cross-Departmental Alignment w/ Saranya Babu

    Today, work is cross-functional.
    So it’s that much more important for all departments to come onto one Project Management Solution. 
    Getting them onto one platform, though? That’s the tough part.
    In this episode, I interview Saranya Babu, SVP of Marketing at Wrike, about her journey from engineer to VP of Marketing and why today’s organizational structure almost requires all departments to use the same PMS.
     
    What we talked about:
    How Saranya became SVP of Marketing at a 1,000-person company Why she made the unusual switch from engineering to marketing How to continuously advance your career How to rally a whole company around one PMS  
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

    • 26 min
    Marketer's Journey: Putting Product at the Heart of Marketing w/ Chris McLaughlin

    Marketer's Journey: Putting Product at the Heart of Marketing w/ Chris McLaughlin

    Could CMO and CPO—Chief Product Officer—ever be filled by the same person?
    As it turns out, yes.
    In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career.
     
    What we talked about:
    How a background in product marketing gave him insight into customer needs The full circle of the product-based buyer journey Benefits of getting completely off the grid at least once a year
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 26 min
    Marketer's Journey: Achieving 4x Growth Using Content Marketing w/ Josh Leatherman

    Marketer's Journey: Achieving 4x Growth Using Content Marketing w/ Josh Leatherman

    How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?
    To do that, you’ll have to drill down into content marketing.
    In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins.
     
    What we talked about:
    Hire the will, teach the skill How to bring the buyer in to your content marketing approach Going all in on content Not waiting for a big vacation but making the weekends meaningful
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 24 min
    Marketer's Journey: Storytelling and Having Fun with the Buyer Journey w/ Henk Campher

    Marketer's Journey: Storytelling and Having Fun with the Buyer Journey w/ Henk Campher

    Fun is the key to engagement on social media. 
     
    Fun doesn’t mean irresponsible or irreverent—but it’s a quality that takes our responses from mediocre “like” to up to “love.”
     
    Fun is a personality trait that also marks an effective brand. At least, that’s the mantra of one of the most successful brand builders who focuses on telling compelling stories.
     
    In this episode, I interview Henk Campher, VP of Corporate Marketing at Hootsuite:
     
    What we talked about:
    How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce Work should be fun, and so should brands Marketers sell their brains, so pouring back into your mind is essential  
    Check out this resource we mentioned during the podcast:
    Creating a Sustainable Brand by Henk Campher  
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

    • 26 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

Deejes ,

Amazing insights for marketers

Wow! I learned about this podcast on LinkedIn and now I’m binge listening on my daily commute.

I’m always curious as to the pathway people took to their current success. As someone who has high aspirations and expectations of myself, I find these interviews so interesting and helpful. There’s always at least one great takeaway!

The interview flows so easily — it’s like overhearing a fascinating conversation at the coffee shop. Randy has a way of guiding the conversation so naturally.

Great for marketers, whether you are new to the profession or more experienced.

Multiversial ,

Thanks for Sharing!

I particularly like the end segment that touches on the personal lives of these inspiring marketers. It is very important to decompress. Keep up the good work, Randy!

Son of Sparrowhawk ,

Great actionable content

Randy has always been a fantastic source for great content. As an avid podcast listener I’m always searching for shows that have actionable takeaways I can implement into my everyday workflow. This show does not disappoint. I highly recommend you give it a listen.

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