Content Strategies in Sweatpants Marissa Pané

Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice."



In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base.

When you think of the best marketing campaigns of 2023, you might instinctively think about the Barbie movie campaign because, with a budget of $150 million, it was hard to miss. 



That campaign had us in such a chokehold that someone on the internet took a picture of a pink sunset, thanked Warner Bros. for it and it went viral because that would be so on brand for the time we were living in. The marketing message was so strong and all-consuming, that even Mother Nature couldn’t escape its reach. 



And just like Barbie, Taylor Swift kept all the Swifties on the edge of their seats when promoting her Eras Tour this year. In typical T Swift fashion, she dropped teasers on social media along with cryptic clues and Easter eggs her loyal fan base went to town analyzing and decoding. 



While these marketing campaigns were epic, to say the least, it can feel impossible to replicate as a small business owner.



So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts (millions of dollars not required).

Creating content for the right audience is more important than simply showing up with generalized content.

Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience.

So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack.

You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired target audience. Tune into this episode to learn more!



CONNECT:


Follow Pané Marketing on Instagram
Connect with Marissa on LinkedIn

In today's episode, we're diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

So whether you're a data-driven nerd like myself or you’re just starting out in your business and are ready to get a leg up on your competition, stay tuned for this episode full of valuable insights and actionable tips to take your sales page to the next level.

Resources Mentioned:


Content Catalyst Membership
Check out the Pané Marketing Blog
Message me on Instagram
Connect with me on LinkedIn

Research + Studies Mentioned


10 Useful Findings About How People View Websites
Make your product "shine"
Include Multiple items in your mockups
Display your pricing below
When to use horizontal vs vertical product layouts

Utilizing educational, engaging, and conversion-focused content in your social media marketing strategy is essential.  In this episode, we'll explore why you need these three pillars and how they work, based on psychology. 

Additional Resources + Links Mentioned In This Episode: 


Content Catalyst - The only membership that combines psychology-driven strategy and done-for-you content, so you can create a month’s-worth of social posts in one sitting. 
How to Create a Psychology-Driven Social Content Strategy - To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do. Here's a quick read to learn more.
@Pane.Marketing - Send me a DM on Instagram!

In today's episode, we’re talking about why your brand’s core values matter most and how by leaning into your core values via the stories you tell, your audience will be aligned with your mission alongside you.

Tune in to hear about:


Why your brand’s core values need to be embedded into everything your business does.
How your core values act as the guiding light and the north star to all of your decision-making as a company.
An example of how the core values of your business can live on longer than the brand itself.

…and more!

Resources Mentioned In Today's Episode:

The Pané Marketing YouTube Channel: Where you can now WATCH our podcast episodes for the full effect of chatting with your biz bestie after-hours.