Conversations with content strategists from all backgrounds: enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.
Erica Jorgensen: Content Design Research Techniques for Better UX
Erica Jorgensen has just written the first UX book that focuses on content research.
Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques.
Erica is on a mission to bring more respect to content to content practice. This book gives you the tools you need to show to your design, product, and engineering colleagues the usability and effectiveness of your content work.
Scott Peltin: Sustainable Human Performance
Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice.
We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders.
Scott Peltin is the co-founder and Chief Catalyst at TIGNUM, a company that helps executives and their teams optimize their performance at work. He typically works in the C-suite, so it was a real treat to chat in his office about how his insights might benefit managers and practitioners in the content world.
Ethan Marcotte: Responsive Content Design
About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design.
I think we're at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, and touchpoints - and in a variety of contexts, like personalization - reveals the need for more flexible and adaptive content-design practices and systems.
Responsive web design was adopted almost immediately and remains relevant and important today. "Responsive content design" is just my way of describing a strategic practice that many others (hello, Rahel, Noz, Val, Cruce, Ann, Scott, et al.) have already articulated and developed in different ways.
It was fun and instructive to noodle on this topic with Ethan.
Hanson Hosein: Leadership Guidance for Turbulent Times with the "Wind Rose"
Hanson Hosein was my first guest on this podcast, and now he's also guest 131.
Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia.
His current work articulates his leadership approach in a declaration entitled "A Wind Rose Can Make Sense of Forces Beyond Our Control: Sixteen Tenets and 10,000 Words for Real-Time Leadership."
Yael Ben-David: The Business of UX Writing
UX writers and other design professionals are famously, and correctly, user-centered.
Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work.
Her new book, "The Business of UX Writing," makes the argument for this kind of approach, and shows you how to craft more business-aware UX writing programs.
Corey Vilhauer and Deane Barker: The Web Project Guide
As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites.
Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker.
Then they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensive book that can help anyone manage the process of creating and building a new or updated website.
Energizing, Illuminating and Insightful! 🙌
Regardless of your experience level around content creation and folding it into your marketing strategy - this is a must listen! Larry and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a content playbook successfully over the long haul in today’s shifting marketing landscape. Highly recommend listening and subscribing!
Super wow! 🤩
If you’re involved in content creation at all this show is for you!!
Larry, host of the Content Strategy Insights podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!