96 episodes

Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc.

Content Strategy Insights Larry Swanson

    • Business
    • 4.9 • 10 Ratings

Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc.

    Cheryl Platz: Design Beyond Devices

    Cheryl Platz: Design Beyond Devices

    Cheryl Platz is an expert on multimodal design, the new UX approach that connects user interactions across channels and devices to create one coherent human-centered digital experience.

    https://ellessmedia.com/csi/cheryl-platz/

    • 31 min
    Marcelo Lewin: Content Modeling for Headless CMS

    Marcelo Lewin: Content Modeling for Headless CMS

    Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges.

    Content modeling helps you manage your content separately from its presentation in any one medium.

    https://ellessmedia.com/csi/marcelo-lewin/

    • 29 min
    Patrick Stafford: UX Writing and Content Design Education

    Patrick Stafford: UX Writing and Content Design Education

    Patrick Stafford has a unique view of the fields of UX design and product management. As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going and how writers and designers can prepare for UX writing and content design careers.

    • 39 min
    Rachel McConnell: Content Operations Leadership

    Rachel McConnell: Content Operations Leadership

    In Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK.

    • 31 min
    Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies

    Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies

    Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy.

    Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry.

    https://ellessmedia.com/csi/nicole-buckenwolf/

    • 29 min
    Scott Berkun: How Design Makes the World

    Scott Berkun: How Design Makes the World

    Scott Berkun can help you understand design.

    His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand of how design shapes our world.

    https://ellessmedia.com/csi/scott-berkun/

    • 31 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

Elena-elenik ,

A true gem!

This podcast is just brilliant. It brings so much value and practical knowledge. Each episode is a revelation. An enormous Thank You for the author and for his amazing and generous guests!

Spin Guy 206 ,

Insightful Beyond Its Domain

Whether or not you're in the content business, Larry Swanson ellicits interesting, useful observations and advice about information of all kinds: how to gather, organize, and tailor content to your audience(s), roles and responsibilities of people involved, the impact of technology on media, and much, much more.

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