As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.
Episode 16: GoDaddy Humanizes Brand Vision with Episodic Documentary Storytelling
Director of Creative Production Operations at GoDaddy, Adam Palmer discusses how and why the brand began creating episodic documentary content across multiple series in order to humanize brand vision and purpose. Adam offers ideas around best practices for finding great stories and why it’s worth putting a lot of time and effort into the story discovery and casting process for storytelling initiatives, especially as it relates to documentary-style video content. View the work discussed at youtube.com/godaddy
Episode 15: Capital One Produces Long Form Video Content for Deeper Engagement
Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.
Episode 14: Marriott Creates Lean Back Entertainment For Travelers
Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.
Episode 13: Brian Newman on Brand Film Distribution & Activation
Recorded live at Sundance Brand Storytelling, Sub-Genre Founder Brian Newman discusses strategy and execution for successful brand film distribution and activation and how he’s helped brands like Yeti and Patagonia with their film programs.
Episode 12: Charles Schwab Humanizes The Brand Through Storytelling
Recorded at Brand Storytelling at Sundance, Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.
Episode 11: Dennis Quaid & Jared Gutstadt On The Future of Audio Storytelling
Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to find their share of ears.
I highly recommend to anyone looking for invaluable insights into the people who are pushing brands away from interruption and toward producing entertaining and engaging content. Jesse has done it himself professionally, so he knows the right questions to ask, and his relaxed demeanor really encourages his guests — the who’s who in the space — to share the important info you don’t get in other interviews.