As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.
Ep 25: How The North Face Makes Festival Award Winning Films
Global Content Manager for The North Face, Jon Torres breaks down how the outdoor gear and apparel brand’s content studio selects stories to tell through their renowned film program and how they craft award winning films like the studio’s latest Learning To Drown about professional snowboarder Jess Kimura.
Ep 24: How Headspace Meets Their Audience Where They Are With Lean In & Lean Back Content
Chief Content Officer of Headspace, Morgan Selzer discusses why the innovative mental health care company is creating lean in and lean back content and how they meet their audience where they are through partnerships with the likes of Netflix and Sesame Street. Morgan also reveals how Headspace also occasionally “hides the vegetables” and is able to educate and entertain simultaneously. View the Headspace collaboration with Sesame Street visit headspace.com/sesame-street, to view the Netflix shows, search Headspace right in the Netflix app. To get a sense of the general content they’re releasing via owned channels, visit headspace.com/articles
Ep 23: How A New Brand Film Certification Program Equips Brand Storytellers
Dr. Stephen Marshall from East Tennessee State University, Marc Battaglia of Story & Strategy and Rick Parkhill from Brand Storytelling give an inside look at a first-in-class Brand Film Certification Program. Marc Battaglia also discusses what he observed in the state of brand filmmaking by serving as juror in the first ever Brand Storytelling Theater (film festival) and screening dozens of entries.
Ep 22: National Forest Foundation’s Colleen Coleman on Effective Brand + Nonprofit Partnerships
Director of Marketing & Communications from the National Forest Foundation Colleen Coleman chats with Jesse about the power of what’s possible when brands and nonprofits partner together, citing recent partnerships between the NFF and brands like Ford Bronco and Black Forest Gummies.
Episode 21: Jesse Roesler On How Documentary Filmmaking Helps Brands Start with Why
Credo Nonfiction founder Jesse Roesler swaps roles and is interviewed by Kindred Speak founder Sarah Panus for her Marketing With Empathy podcast. The two discuss why documentary filmmaking is one of the most compelling mediums in the brand storyteller’s tool kit and what brands should be thinking about when creating non-fiction films.
Episode 20: Why Brand USA Streams Original Content via Owned OTT Platform
Senior Director of Product & Technology at Brand USA, Mark Lapidus discusses Brand USA’s approach to creating and distributing original and licensed content through their own OTT platform GoUSA.
I highly recommend to anyone looking for invaluable insights into the people who are pushing brands away from interruption and toward producing entertaining and engaging content. Jesse has done it himself professionally, so he knows the right questions to ask, and his relaxed demeanor really encourages his guests — the who’s who in the space — to share the important info you don’t get in other interviews.