Context & Clarity Podcast with Jeff Echols and Katharine MacPhai‪l‬ Gābl Media // EntreArchitect

Many in the profession rue the day that architects gave up the role of master builder. What if you could (if you wanted to) re-establish your place as master builder. How can an architect learn to be more than an architect, learn to be more than an architect, deliver more value to their clients? How can an architect learn to be a builder?

How many times have you met with a prospective client, delivered a proposal to them within 24 hours that detailed everything you talked about... and then they ghosted you? Or they came back and wanted lots of explanation, or worse, wanted you to reduce your fee? How can you write a proposal that's so clear that there's no way that your client can say 'no'? Should you even be writing and emailing proposals?

How much should you charge? I’m not asking what your hourly rate should be and I’m not talking about a standard fee schedule for the profession. If you think about the value generated by your work, what should you charge for that? How could your practice be transformed if you understood exactly your client valued, on an emotional level, and set your fees based on that value?

Context and Clarity LIVE - feat. Seth Godin - How did we get here and where do we go from here?
Today we welcome Seth Godin, host of the Akimbo podcast, founder of altMBA, author of "The Practice," and a dozen other business books you should read.
• How are architects perceived by the public?
• What affects that perception?
• What can architects do to change that perception?
These are just some of the topics we'll discuss. What questions do you have?

It can be hard to assign a dollar value to the work that you, as an architect do for your clients. studies have shown that people rarely assign value to a number, a price. What if your client somehow makes an emotional connection with the work that you do? Would they be willing to pay you as much as 200% more than another option? Should we be focused on those emotional connections rather than the fact that it’s hard to quantify some dollar value your work creates.

Expectations are a two-way street. Your client expect you to meet a certain schedule and you probably have to manage the workload to meet their schedule plus the schedules of your other clients as well. How are you going to meet their schedule and manage the work load? Maybe a better question is, are you actively working to set their schedule and manage their expectations?