Convention Center Podcast Tiffany Andrews

Chief Amy Prock and Master Corporal Tom Vest of the Myrtle Beach Police Department are MBCC’s podcast guests.   Listen in, as we do a deep dive with law enforcement officers as it relates to planning your next event. 

Chief Prock and Master Corporal Vest shares the importance of event organizers and producers collaborating with host city’s police department:
Best practices for outdoor festivals or events that include changing traffic patterns to public safetyEstablishing a timeline as it relates to law enforcement’s involvement at indoor or outdoor events  Guests’ safety as it relates to crowd managementLarge-scale security events

Brain Coolbaugh is the owner of Cool Ideas Marketing, a promotional company that supplies everything from printing business cards to custom advertising specialty items.
In this podcast, Coolbaugh answers “the” marketing question…Is Print Dead?
As our guest on the Convention Center Podcast, Coolbaugh shares insight on promotional branding:
 • Best B2C & B2B promotional products
 • Suggested promotional items for convention centers and DMOs
 • When a meeting planner or event producers should begin looking at custom promotional items for their event
 • What is trending in promotional products
 • How using EDDM (Every Door Direct Mail) is an excellent avenue to consider
 • The next big thing

Reggie Dyson is the General Manager at WMIR Rejoice radio 103.5fm, 95.5fm, and 1200am, also three times Stellar Award Nominee.  The podcast opens with Dyson sharing profound moments regarding his recent outdoor event – Myrtle Beach Waves of Praise Gospel Fest, an outdoor music festival going into its 4th year.

As our guest on the Convention Center Podcast, Dyson shares primary outdoor event logistics that include but are not limited to:  
Book artist/talent that will entertain all ages, both young and old.Typically, your core demographic is within a 100-mile or less radius.Partnerships are essential with radio, television, and out-of-home networks.Ask artist/talent to assist with cross promotions by using their social media platforms and radio interviews. Using social media vs printed flyers win every time.Consider if your outdoor concert should have a hybrid component.Be aware of the weather conditions in the city you are hosting your outdoor event.  Meanwhile, develop relationships with the local meteorologists.Have a plan B if rain is forecasted a week out.  Plan B requires a lot of preparation, non-stop phone calls, and numerous text messages.Outdoor events offer freedom for both attendees and vendors to space out and move around.Having produced numerous gospel events both outdoor and indoor, Dyson suggests that these “Must Dos” remain the same regardless of an event’s location.  In ranking order, here’s his…Top Ten
Secure the dateSecure the venueSecure artists a year in advanceSecure the items listed on the artist’s riderDetermine the AV needs of each artist or group performingDevelop an event budgetFind sponsors to off-set artists, rider requirements, and AV needsSell vendor spaces, meanwhile ensure food vendors offer a variety of meal options from vegan to soul food, an assortment of different beverages, and those selling arts & craftsKeep people at your event by providing everything a concert-goer would need Secure your talent for next year based on the climate of your recent eventAs Dyson shares the ups and downs of his career as a gospel promoter, he also offers advice to new concert producers.  So, keep listening…the four items he provides advice on can make or break a successful event.

For the first time, we introduced a lightning round of Q&A’s with a twist for listeners to better know our guests!  In addition, Dyson shares an important tip that is certain to make you chuckle as he fills in this blank, “Don’t ever_______.”

Michelle Stinson Ross is the CMO of Mindful Appy.  The company works with organizations that are ready to embrace a cultural shift to create a Psychologically safe workplace.  Mindful Appy analyzes the company’s data derived from KPIs (Key Performance Indicators) and evaluates employees’ emotional engagement by using NEI (Net Emotional Index).  As you listen…take notes, Stinson provides employees and employers with an easily implemented toolbox.   

This month’s podcast offers insights provided by Mindful Appy on Self-Care -I am not a Machine.  I am a Human Being!

The podcast immediately opens with Stinson answering how an employee can most effectively cope with deadline stress.  One of the many answers she provides is, asking if there is flexibility to shift the deadline out further.  Ahhh…well that seems easy enough.  

While inroads are being made for better health at the workplace, here are a few questions to ponder. 
Is management communicating the available options for self-care?Is leadership checking in on self-care balance in the workplace?What is the culture of your company?Is the leadership team assisting employees to do their jobs successfully?  Are people looking busy or being productive?  This is often a cultural issue most represented between Boomers & Gens/Millennials.Stinson stresses that ownership for mental wellness/self-care that leads to fatigue or burnout no longer rests solely on the shoulders of the employee.

Why is the statement, “Check it at the door” meaningless?  Because “it” will follow up into work regardless.   To prevent “it from coming through the door”, Stinson provides our listeners with alternative methods of practicing mindfulness.  Below are a few of the self-care steps we have shared.  
Stop and ask what emotions am I feelingCan I acknowledge the problemThen choose the best path to respond after a negative experienceIn addition, Stinson offers advice for those with high-performance jobs that suffer from anxiety and provides a deep dive regarding workplace burnout.

So now, the workday is over and you are at home.  Guess what is next?   Close the stress cycle to decrease the adrenaline and cortisol in your system, Stinson suggests.  Wait… hold up it is not that simple, how do I do that?  Options to close the stress cycle do exist!  Has anyone heard of a good laugh, a big hug from your child or family member, or even the affection from your pet?

Stinson’s podcast conclusion on empathy is defiantly something not to miss!  Do not be left with FOMO.

Tiffany Andrews the Sales and Marketing Administrator at the Myrtle Beach Convention Center provides projected meeting and event industry trends for the next two upcoming quarters.  For this podcast, Andrews isn’t the host, however as a marketing and advertising professional her expertise in analyzing data proves to be extremely beneficial in anticipating trends or the “next big thing”.  

The Convention Center Podcast this month shares Tiff’s Top 5 Trends: 
Drive To Meeting Destinations & Advantages of Meeting in Tier 2 CitiesMeeting Industry Pandemic Career ThreatsMoving Forward to Net-Zero CarbonOutdoor Event Spaces as Wow Factors and Allows for Physical DistancingPracticing Mindfulness and Compassion

Shannon Smith the Director of Operational Excellence at Varsity All Star shares what the key ingredients are in creating successful cheer and dance competitions before and during COVID-19.  Knowing that cheering is shifting towards being a sanctioned sport makes listening to Smith’s podcast most beneficial. 
This month’s podcast offers insight into Varsity All Star’s pandemic success:
Launching Varsity TV for virtual competitionsHow using the Band App for coaches, judges, and staff is essential in disseminating relevant informationThe importance of phone calls, video conferencing, emails, advance communication with coaches, and use of social media to connect with spectators The benefits of using a consistent scoring system, no matter the competition size or locationEmploy a detailed communication strategy on various topics that range from coach check-ins to spectator ticketing/viewing to safety protocols regarding crowd rotation and event timing   Smith reflects on March 2020 and how events were on a hard pause.  No longer having the ability to see the joy in competitors’ faces, pushed Varsity All Star to be innovative.  So much so, the team quickly became well versed in hosting virtual competitions on Varsity TV and maintaining social engagement.  Varsity TV required the following:
Performances to be uploadedVirtual judgingScoring to be emailedSharing performances to subscribersViewed by many as an industry trendsetter, Varsity All Star’s primary goal remains to ensure the industry remains solid.  Will virtual competitions continue?  Most likely, it provides the opportunity for three vital components, scheduling advanced coach meetings, choreography sessions/workshops, and finally yet importantly events for athletes of all ages.