9 episodes

The media resource dedicated to conversational experiences.

Conversation 🇺�‪�‬ Conversation 🇺🇸

    • Business

The media resource dedicated to conversational experiences.

    #9 Contentsquare - Lucie Buisson, Chief Product Officer

    #9 Contentsquare - Lucie Buisson, Chief Product Officer

    On this episode of Conversation: CX, Lucie Buisson, Chief Product Officer at Contentsquare shares her insight into leveraging analytics to deliver better and smarter experiences across the customer journey:



    The importance of listening to your customers, to understand their expectations and how you can match them in today’s world
    How essential first impressions and great UX are, when your competitors are only a click away 
    Why omnichannel touchpoints are the future for CX and a big opportunity for brands
    Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo, and Singapore. Today, it helps more than 750 enterprises in 26 countries deliver better digital experiences for their customers through its user experience analytics platform.



    Find more information on this interview at: 

    conversation.iadvize.com/en/lucie-buisson-contentsquare



    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬



    Dennis Snow, Snow & associates:  conversation.iadvize.com/en/dennis-snow



    Amandine Durr, ManoMano: conversation.iadvize.com/en/amandine-durr-manomano



    Chris Parsons, Home Hardware: conversation.iadvize.com/en/chris-parsons-home-hardware



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    Spotify: open.spotify.com/show/3XcrUKQBADogaoqacWZz9R?si=-CEXiaTuRLyqIM0QWrtUeQ



    Apple Podcasts: podcasts.apple.com/us/podcast/conversation/id1566093221

    YouTube: www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ



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    Twitter: twitter.com/en_conversation

    • 20 min
    #8 Snow & Associates - Dennis Snow - The 6 pillars of a magical experience

    #8 Snow & Associates - Dennis Snow - The 6 pillars of a magical experience

    On this episode of Conversation: CX, Dennis Snow talks magical experiences, specifically these 6 pillars and how they impact CX:

    Empathy, Expertise, & Authenticity
    Scalability
    Personalized Engagement
    Rich & User-Friendly Messaging
    Omnichannel & Seamlessness 
    Business Drive
    Dennis Snow is the President of Snow & Associates, where he uses his 20 years with Walt Disney World to give businesses advice on cultivating customer loyalty.  He is a renowned customer service keynote speaker, consultant, and author.



    Find more information on this interview at: conversation.iadvize.com/en/dennis-snow



    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬



    Amandine Durr, ManoMano: conversation.iadvize.com/en/amandine-durr-manomano



    Chris Parsons, Home Hardware: conversation.iadvize.com/en/chris-parsons-home-hardware



    Claudio Baptista, GoPro: conversation.iadvize.com/en/claudio-baptista-gopro



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    Apple Podcasts : podcasts.apple.com/us/podcast/conversation/id1566093221



    YouTube: www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ



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    • 18 min
    #7 Mano Mano - Amandine Durr, Product Director

    #7 Mano Mano - Amandine Durr, Product Director

    🛠 On this episode of Conversation: CX, Amandine Durr shares her best advice for understanding digital shoppers and tailoring the experience to best meet their needs:

    Always collect data from page views, clicks, and user habits.
    Conduct user research for your vertical as needs vary by industry.
    Don’t forget to analyze all support interactions such as chat exchanges.
    Amandine Durr is the Product Director at European home-improvement company ManoMano. ManoMano is a long time iAdvize customer that has utilized a conversational strategy to provide vital pre and post-sales support for site visitors and seen major results. 

    Find more information on this interview at: conversation.iadvize.com/en/amandine-durr-manomano



    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬



    Chris Parsons, Home Hardware: conversation.iadvize.com/en/chris-parsons-home-hardware

    Claudio Baptista, GoPro: conversation.iadvize.com/en/claudio-baptista-gopro



    Jeannie Walters, CX Investigators: conversation.iadvize.com/en/jeannie-walters-experience-investigators



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    Apple Podcasts : podcasts.apple.com/us/podcast/conversation/id1566093221



    YouTube : www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ



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    • 18 min
    #6 HomeHardware - Chris Parsons, Director of Ecommerce

    #6 HomeHardware - Chris Parsons, Director of Ecommerce

    On this episode of Conversation: CX, Chris Parsons of Home Hardware shares his top tips for designing digital experiences for every persona:



    How to make sure your digital experiences is true to that of an in-store one.
    Ensuring your foundation is strong to continue building quality content.
    Keeping your systems simple to keep customers coming back.


    Chris Parsons has two decades of experiences in the digital world. He currently serves as the Director of eCommerce at Home Hardware where he is responsible for the strategic direction of the company and its online digital approach.

    Find more information on this interview at: conversation.iadvize.com/en/chris-parsons-home-hardware



    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬



    Claudio Baptista, GoPro: conversation.iadvize.com/en/claudio-baptista-gopro

    Jeannie Walters, CX Investigators: conversation.iadvize.com/en/jeannie-walters-experience-investigators

    Ajit Sivadasan, Lenovo: conversation.iadvize.com/en/ajit-sivadasan-lenovo



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    Spotify: open.spotify.com/show/3XcrUKQBADogaoqacWZz9R?si=-CEXiaTuRLyqIM0QWrtUeQ



    Apple Podcasts: podcasts.apple.com/us/podcast/conversation/id1566093221

    YouTube www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ

    Follow us 👉

    LinkedIn www.linkedin.com/showcase/media-conversation

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    Twitter twitter.com/en_conversation

    • 32 min
    #5 GoPro - Claudio Baptisa, Director of User Experience

    #5 GoPro - Claudio Baptisa, Director of User Experience

    On this episode of Conversation: CX, Claudio Baptista of GoPro gives his tried and true advice for hyper-personalizing the customer journey and committing your entire organization to a customized approach. He touches on:  

    Why data collection is an essential part of the journey towards personalization. 
    The importance of creating systems that remember your customers' needs and wants. 
    How to achieve the ultimate goal of creating long lasting relationships that keep customers coming back. 


    Claudio is the Director of User Experience at GoPro where he innovates the brand’s DTC strategy and establishes a clear UX vision.
    Find more information on this interview at: conversation.iadvize.com/en/claudio-baptista-gopro


    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬

    Ajit Sivadasan, Lenovo: conversation.iadvize.com/en/ajit-sivadasan-lenovo

    Brian Solis, Salesforce: How customer habits and mindset impact CX: conversation.iadvize.com/en/brian-solis-salesforce


    ▬▬▬▬▬▬▬▬▬▬▬ SUBSCRIBE TO OUR CHANNELS ▬▬▬▬▬▬▬▬▬▬▬

    Spotify: open.spotify.com/show/3XcrUKQBADogaoqacWZz9R?si=-CEXiaTuRLyqIM0QWrtUeQ

    Apple Podcasts: podcasts.apple.com/us/podcast/conversation/id1566093221

    YouTube: www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ

    Follow us:

    LinkedIn: www.linkedin.com/showcase/media-conversation

    Instagram: www.instagram.com/conversation.en

    Twitter: twitter.com/en_conversation

    • 23 min
    #4 Experience Investigators, Jeannie Walters

    #4 Experience Investigators, Jeannie Walters

    On this episode of Conversation: CX, Jeannie Walters, CEO & Chief Customer Experience Investigator at Experience Investigators, shares her insight into building on customer trust and feedback for the most memorable CX:

    Brands and retailers must be disruptors and look at the ways they can improve.
    Everything must always go back to a company’s values and missions. 
    Visibility is essential, especially in this digital world. Customers can spot something that isn’t genuine. 


    Jeannie Walters is a Customer Experience Speaker, Trainer, Podcast Host, and Consultant. She serves at the CEO & Chief Customer Experience Investigator at Experience Investigators, constantly working towards her goal of creating less ruined days for customers. 


    Find more information on this interview at: conversation.iadvize.com/en/jeannie-walters-experience-investigators


    ▬▬▬▬▬▬▬▬▬▬▬ OTHER CONVERSATION CX EPISODES ▬▬▬▬▬▬▬▬▬▬▬

    Ajit Sivadasan, Lenovo:conversation.iadvize.com/en/ajit-sivadasan-lenovo

    Brian Solis, Salesforce: How customer habits and mindset impact CX: conversation.iadvize.com/en/brian-solis-salesforce
    ▬▬▬▬▬▬▬▬▬▬▬ SUBSCRIBE TO OUR CHANNELS ▬▬▬▬▬▬▬▬▬▬▬

    Spotify : open.spotify.com/show/3XcrUKQBADogaoqacWZz9R?si=-CEXiaTuRLyqIM0QWrtUeQ

    Apple Podcasts : podcasts.apple.com/us/podcast/conversation/id1566093221

    YouTube www.youtube.com/channel/UCWKYHEBci6aKoH4RLGTKbJQ

    Follow us:

    LinkedIn www.linkedin.com/showcase/media-conversation

    Instagram www.instagram.com/conversation.en

    Twitter twitter.com/en_conversation

    • 35 min

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