26 min
Conversations with Gen Z: What Marketers Need to Know Decoding Influence
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- Marketing
Gen Z makes up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives. CEO Eric Dahan had open conversations with two members of this generation, Zach Honer (Junior Creative, Open Influence) and Sarah Katsiyiannis (Content Marketing Intern, Open Influence), to better understand their interests, core values, and expectations when it comes to engaging with brands.
Don't forget to subscribe to be the first to listen to our next episodes!
Contact us: www.openinfluence.com
Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence
Gen Z makes up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives. CEO Eric Dahan had open conversations with two members of this generation, Zach Honer (Junior Creative, Open Influence) and Sarah Katsiyiannis (Content Marketing Intern, Open Influence), to better understand their interests, core values, and expectations when it comes to engaging with brands.
Don't forget to subscribe to be the first to listen to our next episodes!
Contact us: www.openinfluence.com
Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence
26 min