10 episodes

Conversely is a weekly look at what's awesome and what's broken in music, business, and technology. We pull no punches, and aim to make sense of the constantly changing music business for creators and innovators building the new music industry. Your hosts are an MIT nerd, a hardened music biz veteran, and a recovering technology exec – Mike Fabio, Brian Rawlings, and Shawn Yeager. Probably NSFW. More at backporchgroup.com.

Conversely Back Porch Group

    • Business
    • 4.6 • 8 Ratings

Conversely is a weekly look at what's awesome and what's broken in music, business, and technology. We pull no punches, and aim to make sense of the constantly changing music business for creators and innovators building the new music industry. Your hosts are an MIT nerd, a hardened music biz veteran, and a recovering technology exec – Mike Fabio, Brian Rawlings, and Shawn Yeager. Probably NSFW. More at backporchgroup.com.

    Episode 66: Radio

    Episode 66: Radio

    In the age of the Intarnetz, radio is an easy target. I mean, it’s kind of low tech, in the grand scheme of things. Electromagnetic waves flying through the air? Analog? Really.
    Yeah, really.
    Today we take on radio, or more specifically we take on radio on the internet. It only seemed appropriate, what with the launch of Beats 1. And we have some very special guests: Zack Sparrow, our illustrious intern, and Joshua Rawlings, one of Brian’s offspring. It’s an awesome episode.
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    Show Notes:

    Always On, and We’re Listening: Day 1 of Beats 1 Radio «
    Did Nielsen Kill The Radio Star? | FiveThirtyEight
    For the Love of Radio: Why College Radio Matters and Why You Should Support It | Luis Ruuska
    SHOUTcast – Wikipedia, the free encyclopedia
    2 Beats 1. Or Does It? — 500ish Words — Medium
    Don’t Touch That Dial — Cuepoint — Medium
    Apple Music: Human curation – Business Insider
    Apple Music’s Beats 1 Is Like Radio Before It Sucked | Re/code
    #beats1 – Twitter Search
    ‘You’re Playing for the World’: Q-Tip Talks About His Beats 1 Radio Show ‘Abstract Thought,’ Working With Sonos | Billboard

    • 46 min
    Episode 65: Free (As In Beer)

    Episode 65: Free (As In Beer)

    Are you enjoying your 3 month free trial of Apple Music? Or have you just been listening to music for free your entire life? Yeah. About that. This episode is.
    Also T Swifty. Because we can’t seem to get through a single episode without here (we owe it all to you, Taylor).
    Enjoy.
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    This episode and all future episodes will also be on Apple Music! We’ll post a link when it’s live.
    Show Notes:

    Taylor Swift – To Apple, Love Taylor
    What Taylor Swift vs. Apple tells us about artist power and a music business going cheap – Music Business Worldwide
    Tidal interim CEO steps down | Music Week
    Rdio boss: streaming music is ‘a retail business not an internet business’
    Dear Apple, any chance you could help get us out of this mess? – Music Business Worldwide
    Sony’s Equity Stake in Spotify Challenged in Lawsuit Claiming Artists Are Robbed – The Hollywood Reporter
    Apple – Music
    How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy

    (Sorry about the audio issues in this episode. We’re trying to improve this.)

    • 32 min
    Episode 64: Arbiters of Cool

    Episode 64: Arbiters of Cool

    Bands and brands have always played nice nice, but sometimes it gets a little close for comfort. On today’s episode we welcome our intern Zack Sparrow (yes, that’s actually his name) and get a millennial voice on the question of whether brands are the new arbiters of cool.
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    Show Notes:

    Brands, The New Merchants of Cool — Cuepoint — Medium
    GoPro Music| Billboard
    Brands and bands – product placement in pop is a betrayal of fans’ loyalty | Rebecca Nicholson | The Guardian
    Pop music’s biggest sellout: How many brands paid for product placement in your favorite songs? – Salon.com
    Scion’s Music Label Attracts Big Names by Putting Artists First | Adweek
    Songs As Branding Platforms? A Historical Analysis of People, Places, and Products in Pop Music Lyrics (PDF)
    Universal’s New Ad Initiative Will Match Bands With Brands | Rolling Stone
    Red Bull Music
    Red Bull Media House

    And here we leave you with this clip from the Colbert Report featuring The Black Keys facing off against Vampire Weekend to see which one is the bigger sell out. Hashtag ironic.


    The Colbert Report
    Get More: Colbert Report Full Episodes,The Colbert Report on Facebook,Video Archive

    • 34 min
    Episode 63: Coffins

    Episode 63: Coffins

    We’re probably gonna get in trouble for this one.
    We begin today’s episode with the thesis that lasting change is coming to the music industry. We know this because, well, everyone knows this. Even while other industries see similar change, perhaps none of them has had as much public attention in its upheaval as this sad little business we call music.
    Let’s be clear about this, though: the music industry is not dead, nor is it going extinct. It is simply changing, sometimes for the better, sometimes for the worse.
    Which brings us to our second thesis, and the most important for this episode: change will come in the form of coffins. Pardon the morbidity, but it would seem that most, if not all, of the industry’s so-called problems are actually just aggressive resistance rather than actual strife. We saw it in the early days of iTunes, and we’re seeing it again with streaming. Hell, we saw it when sheet music turned to recordings, when vinyl made way for cassettes and CDs. We see it in concert ticketing – because lord knows we need another overpriced ticket to a crappy show, right? Publishers resist new formats, PROs resist transparency, and writers…. well…..
    And so, in order for lasting change to occur, we need the stalwarts to die. Literally.
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    Show Notes:

    Stan Cornyn, Visionary Warner Bros. Records Exec, Dead at 81 | Billboard
    Bruce Lundvall, Blue Note Records Veteran, Beloved Jazz Executive, Dead at 79 | Billboard
    Hit Men: Power Brokers and Fast Money Inside the Music Business
    Amazon.com: Howling at the Moon: The Odyssey of a Monstrous Music Mogul in an Age of Excess eBook: Walter Yetnikoff, David Ritz: Kindle Store
    Amazon.com: Fortune’s Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis eBook: Fred Goodman: Kindle Store
    The Soundtrack of My Life, by Clive Davis
    Hitmaker: The Man and His Music, by Tommy Mottola

    Episode photo by David

    • 38 min
    Episode 62: Everything Is Awesome

    Episode 62: Everything Is Awesome

    In which we answer the age old question: is anything in the music industry actually broken?
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    • 46 min
    Episode 61: The Money Tree

    Episode 61: The Money Tree

    We all know money doesn’t grow on trees. But what if it did?
    In this episode we explore the strange world of music tech capital: where does it come from? who controls it? and how does one get some of that?
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    Lots of linkage:

    Revenge Of The Record Labels: How The Majors Renewed Their Grip On Music
    Warner Music Group Becomes Founding Partner of YouTube Competitor Interlude | Billboard
    Music Messenger, the App That Nicki Minaj and David Guetta Invested In, Is Exploding — Here’s Why | Billboard
    Snoop Dogg, Investor | Fast Company | Business + Innovation
    Casa Verde Capital
    Rich And Savvy: The 15 Celebrities Who Invested In Tech Startups
    Record labels part owner of Spotify

    • 51 min

Customer Reviews

4.6 out of 5
8 Ratings

8 Ratings

danison ,

Please come back

BPG - please get these guys back into the studio! Incredibly informative and entertaining.

Worth going back to listen even though they aren't producing new shows. This is a must listen to anyone interested in music professionaly.

CKR1990 ,

Love it

Freakonomics for techie minded music-lovers. Love it. Keep ‘em coming!

Peter Martino ,

Great conversation

I am not a huge music business or technology guy, but I enjoy this podcast --enlightening and lively conversation about the latest on a pretty interesting industry that really effects all of us. Nice work!

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