197 episodes

Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Hosted by Bob Sparkins from Leadpages. Show notes and more at Leadpages.net/podcast

The Lead Generation Bob Sparkins, Leadpages

    • Business
    • 4.8, 201 Ratings

Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Hosted by Bob Sparkins from Leadpages. Show notes and more at Leadpages.net/podcast

    Elevate Your Personal Brand with Confidence

    Elevate Your Personal Brand with Confidence

    Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportunities and allows them to experience a life and career they crave. 

    In this episode, Kailei shares how to lead with the best version of yourself, leverage digital marketing tools like video and podcasts, and what to do when you run into roadblocks. 

    For transcripts, show notes, and more, go to Leadpages.net/podcast 

    • 35 min
    Attract Better Clients with Lead Magnets (featuring Bryan Harris, Attract.io)

    Attract Better Clients with Lead Magnets (featuring Bryan Harris, Attract.io)

    Bryan Harris is the founder of Growth Tools, which creates software tools and online accelerator programs to speed up the growth of your business. I’m excited to announce that Leadpages has partnered up with them to provide you 100% free access to their lead magnet creation tool, Attract.io, which we’ll talk more about at the end of the conversation. 

    • 42 min
    23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)

    23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)

    If you’ve ever wanted to run webinars to promote your business but were too intimidated to get started, you’re going to love this week’s episode. My conversation is with Daniel Waas, the Director of Marketing at GoToWebinar. Originally from Germany, Daniel is on a mad mission to end all dull webinars.

    • 34 min
    3 Steps to Marketing Your Service-Based Business Online (Collin Belt)

    3 Steps to Marketing Your Service-Based Business Online (Collin Belt)

    This week, we’re going back to the basics with a digital marketing 101 conversation with Collin Belt, someone who has turned his specific skillset into a thriving agency serving clients around North America at BeltCreative.com. In this episode, Collin shares 3 steps to marketing your service-based business online, the tools that make your marketing life easier, and tips on turning what you do into an agency model.

    For transcripts, show notes, and more, go to Leadpages.net/podcast

    • 33 min
    Better Practices for Conversion Rate Optimization (Talia Wolf)

    Better Practices for Conversion Rate Optimization (Talia Wolf)

    Talia Wolf is the conversion rate optimizer behind GetUplift.co, a CRO consultancy and education company that shows companies how to 10x their results through emotional targeting. 
     
    This is Talia’s third appearance on a Leadpages podcast, and this time she breaks down the steps to effectively research your market, get to know what your audience is thinking about their problem, and the real reason why you shouldn’t talk about your competition in your marketing.
     
    Also, Talia and Shanelle Mullin from Shopify have just released a brand new guide to landing pages that I know you’re going to want to dive into. We’ve co-sponsored this guide so you can get it free at Leadpages.net/lpg. 
     
    For transcripts, show notes, and more, go to Leadpages.net/podcast 

    About the Podcast
    The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 

    • 37 min
    Discover the Golden Words That Convert More Customers (Michel Fortin - Part 2)

    Discover the Golden Words That Convert More Customers (Michel Fortin - Part 2)

    Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales results online. Michel’s had an extremely successful career as one of the best direct response copywriters alive. 15 years ago, he gained internet marketing fame as the copywriter behind the web’s first $1million in a day product launch from John Reese.

    • 18 min

Customer Reviews

4.8 out of 5
201 Ratings

201 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Bob, host of The Lead Generation podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Brooke Craven ,

Awesome Podcast

Tim host of ConversionCast highlights all aspects of management and marketing in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!

Greg Elwell ,

Get Marketing Smarts on Your Commute

Each episode is less than the average commute time (25.4 minutes) in the U.S. This means you can easily subscribe and listen to these experts in conversion marketing on your way to or from work. Perfect.

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