13 min

Converting Short-Form New Fans to Long-Form Superfans The Content 10x Podcast

    • Marketing

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges.
Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content.
But how do you convert those casual short-form content fans into consumers of your long-form content?
Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert.
Listen to this episode to learn how to tempt people to consume your long-form content.
Find out:
Why a focus on quality with short-form content is important, and why platform research is key
Who is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider this
How to repurposing long-form content into short form content in order to convert casual fans into superfans!

Important links and mentions:
Content 10x: https://www.content10x.com/ (https://www.content10x.com)
Episode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134 (https://www.content10x.com/134)
Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204 (https://www.content10x.com/204)
Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span (https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span).
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges.
Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content.
But how do you convert those casual short-form content fans into consumers of your long-form content?
Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert.
Listen to this episode to learn how to tempt people to consume your long-form content.
Find out:
Why a focus on quality with short-form content is important, and why platform research is key
Who is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider this
How to repurposing long-form content into short form content in order to convert casual fans into superfans!

Important links and mentions:
Content 10x: https://www.content10x.com/ (https://www.content10x.com)
Episode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134 (https://www.content10x.com/134)
Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204 (https://www.content10x.com/204)
Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span (https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span).
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

13 min