We’d like to welcome our listeners to our Channel Partners MicroCast audio series. I’m Carolyn Bradfield, CEO of Convey Services, a technology specialist that runs an informational portal network in the channel used by over 23K sales partners.
March Madness in the Channel
It’s Been March Madness in the Channel
Convey Channel Podcast Series
I’ll admit that I’m not into basketball, but I do love watching Sister Jean on the sidelines, seeing the Cinderella teams knock out the top seeds, and enjoying the college kids having their moments of glory on the court. For those of you that like history, the term March Madness came on the scene all the way back in 1939 when it was used to refer to Henry Porter, an Indiana basketball official. But we all know it from legendary sports commentator Brent Musberger who used it to describe the 1982 college tournament.
So why do we call this tournament, March Madness? The real answer is that what we expect to happen and who is going to win never really happens. Powerful teams lose; games end in thrilling and unexpected ways, and there never seems a way to predict the outcome.
Perhaps we should use “2020 Madness” to describe the last year we’ve had in the channel. Before COVID we knew what to expect, what services to focus on and who to sell them to, but then 2020 Madness kicked in. Let’s look at what’s changed in the last year.
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A Conversation with Dr. Sandy Newes - Developing Resilience in Uncertain Times
Conversation with Nationally Recognized Psychologist Dr. Sandra Newes
Our social isolation, uncertainty about our business future, lack of entertainment outlets and having to home school our children have taken a toll on all of us. Learn the secrets behind how to maintain your resilience through the pandemic from psychologist Dr. Sandra Newes as she explains resilience, how you lose it and how you get it back.
Convey and UCX - David Converse Interview
David Converse, VP of Sales at UCX Markets, visits with Convey CEO Carolyn Bradfield about the digital transformation that vendors and partners will engage in based on the evolution of the buying experience to a more virtual format.
Take a listen and then attend Cloud Conventions to hear more from David and UCX. http://cloudconventions.com
Communication Strategies in the Age of COVID
Fireside Chat with Bob Paff, speaker at Cloud Conventions and Convey CEO Carolyn Bradfield
Bob Paff will be leading a session on Wednesday, May 11th at 2:00 on communication strategies during the COVID crisis. Listen to a fireside chat between Bob and Convey CEO Carolyn Bradfield to explore what people need to be thinking about as they communication with employees, customers and prospects in the new virtualized world we find ourselves in.
Register for Cloud Conventions »
Episode 42 - State of the Industry with Jon Arnold, Industry Analyst
Carolyn Bradfield and Jon Arnold discuss Jon's upcoming speaker session at Cloud Conventions 2020, a virtual trade show.
The Evolution of our Workplace Strategies
Join Jon Arnold, communications industry researcher and strategist, to navigate the digital transformation of the workplace in our new virtual work from home environment and beyond. The marketplace is now disrupted, but learn how disruptive technologies will help us recover and rebound.
Register today at https://cloudconventions.com
Episode 41 - Creating the Right Virtual Trade Show Experience
A behind the scenes look at the Cloud Conventions Trade Show Strategy
Convey went to a great deal of effort and research to understand how to take the elements of a live trade show and build as many of them as possible into a virtual environment to capture the interest and attention of the 30,000 sales partners and vendors we invited to be our guests as attendees. Here is a glimpse at our virtual event strategy that we will execute at Cloud Conventions and that you can use as a guide in the event you are considering an event in the future.
Register for Cloud Conventions Today »