300 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing
    • 4.7, 127 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How Chipotle Got 1 Billion Views on a Single TikTok Promotion

    How Chipotle Got 1 Billion Views on a Single TikTok Promotion

    Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle, joins the Social Pros Podcast to discuss how the popular taco and burrito chain acquired outstanding feedback and engagement from a single TikTok promotion.
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    This week:
    Salesforce Marketing Cloud
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    Full Episode Details
    No matter how much of a ‘social pro’ you are, you won’t get far without the help of an incredible social media team.
    Someone who understands this better than anyone is Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle. Tressie and her team have helped Chipotle (the masterminds behind the world’s greatest tacos and burritos) skyrocket social engagement through smart influencer marketing, active social listening and genius promotions.
    One of these promotions has amassed over 1.4 billion views on TikTok (yes, you read that correctly). On this delicious episode of the show, Tressie reveals the ingredients that went into creating such a wildly successful social media promotion and doesn’t hold back on sharing her best insights and tips for B2C brands who want to reach the same level of success.
    In This Episode
    04:52 – The key role that communication plays when juggling multiple locations and employees 06:02 – How Chipotle uses social as an integral tool to learn more about their customers 08:40 – How Chipotle segment their target audiences by channel 09:39 – A look at how the social team at Chipotle operates across different channels and expertise 13:35 – What Chipotle looks for in an ‘ideal influencer’ 16:46 – How Chipotle gained 1.4 billion views for a single promotion on TikTok 24:37 – How Chipotle set up their initial colonization plan for TikTok 27:00 – How the customer service team gets involved in social 31:59 – How Chipotle’s legal team helps to guide the company in terms of contracts and other relevant factors Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s e-book, ‘Einstein’s Guide to AI Use Cases’ Listen to episode 21 of Social Pros with Joe Stupp from Chipotle Visit SocialPros.com for more insights from your favorite social media marketers.

    • 44 min
    The Purdue and Don'ts for Engaging Higher Ed Students

    The Purdue and Don'ts for Engaging Higher Ed Students

    Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times.
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    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!
    This week:
    Salesforce Marketing Cloud
    SocialMedia.org
     
    Full Episode Details
    As we enter what is traditionally considered ‘commencement season’ for many, millions of students are finding themselves at a standstill. Lecture halls have been swapped for Zoom calls and cap and gowns have been replaced with ‘comfy clothes’ like joggers and trainers.
    In a world seized by a global pandemic, how are major universities dealing with the impact of COVID-19 and leveraging social to engage with Higher Ed students?
    Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, has really perfected the university’s approach to messaging their students during this uncertain time. Abby talks about how she uses social media to bring some levity during these times by embracing pop culture in a way that is relevant to Purdue and speaks to their audience.
    In This Episode
    04:58 – How Purdue University are using social conversations to engage with students and organize on-demand commencement 11:16 – How different departments and team members have come together to help the university communicate effectively online 13:19 – How Abby’s team manages Purdue University’s brand voice across the board 17:31 – Why it’s important to find a balance between ‘COVID-19 messaging’ Vs. more ‘cheerful’ content 22:30 – How to choose what pop culture moments to play into 23:46 – How Purdue University uses past performance data to cultivate future results 26:46 – An insight into the successful hashtag engagement campaign for the launch of the Purdue Podcast Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free eBook - “50 Best Practices for Email Marketers” Visit Purdue University’s website Listen to the brand-new Purdue Podcast Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min
    Why a Serial Entrepreneur Mindset is Key to Social Success

    Why a Serial Entrepreneur Mindset is Key to Social Success

    Dan Phelps, Head of Social Media Marketing at Wells Fargo, joins the Social Pros Podcast to talk about the power of embracing a serial entrepreneur mindset as a social practitioner.
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    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!
    This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    The role of a social practitioner often expands beyond the realm of crafting social ads, scheduling posts, and interacting with customers on various platforms. For a lot of us, we must embrace the mindset of a serial entrepreneur and become extremely nimble and fluent in the art of…. well, selling.
    As Dan Phelps, Head of Social Media Marketing, Wells Fargo, articulated, it’s our responsibility as social pros to sell the idea of social to leaders that can’t grasp just how important social is in today’s world.
    Dan shares so many incredible perceptions with us, including how he communicates real-time social media data to make business, marketing, and communication decisions so much more powerful.
    In This Episode
    03:24 – How Wells Fargo’s team of social professionals are dealing with the COVID-19 crisis 05:20 - How Dan’s team deal with different audiences 11:37 – How Wells Fargo’s relationship with legal changed during the coronavirus outbreak 14:39 – The process of shifting marketing messages during a crisis 18:23 – How audience interaction has changed 22:44 - How Dan and his team leverage social listening and artificial intelligence tools 31:09 – Tips to cultivate a culture where using social data plays a key role in the organization 34:57 – Advice for managing social media teams Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s e-book "Boost Sales Productivity: Get More from Your Sales Team" Check out Wells Fargo’s website Visit SocialPros.com for more insights from your favorite social media marketers.

    • 43 min
    What You Must Adjust in Your Social Media in These Crazy Times

    What You Must Adjust in Your Social Media in These Crazy Times

    Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert, join the Social Pros Podcast to reveal what changes you need to make in social media during these uncertain times.
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    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!
    This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media.
    As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only question that remains is how. How can you connect with your customers, prospects, partners, and team members in a pandemic?
    The strategy team at Convince & Convert has worked tirelessly to bring you the 11 changes you need to make to your social media strategy in these crazy times. Sharing a few key findings from this research (see links to the webinar and blog post below) are Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert.
    In This Episode:
    05:41 – How historical patterns of social media usage have been disrupted 08:19 – Why brands need to be more deliberate about what they post 09:24 – The importance of providing a human to human connection during these times 10:47 – What brands should be listening to right now 13:47 – How to use your social accounts to communicate necessary information with your customers 19:04 – How to approach the imagery you share on social 21:12 – How social media ads have evolved to reflect the new reality we live in 23:30 – How to inject humor and entertain audiences without crossing a line 27:50 – Why brands need to activate their influencers 30:41 – How ideal publishing times have changed during the pandemic 34:17 – Whether now is a good time to experiment with different channels Resources:
    Get the new State of Marketing report for free from Salesforce Download Salesforce’s 50 Best Practices for Email Marketers Read the 11 Social Media Changes to Make in a Coronavirus World blog post Watch the 11 Things You Must Adjust in Your Social Media During These Crazy Days [webinar] Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    What Works Now in Social Media Ads According to Big Data

    What Works Now in Social Media Ads According to Big Data

    R.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data.
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    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!
    This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend?
    R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement.
    With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks.
    In This Episode:
    04:10 – How Pattern 89 uses AI to predict the success of social media ads 07:06 – Why you can’t always depend on best practices to work for every brand 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis 16:15- How companies are shifting their marketing spend in the middle of this pandemic 18:42 – How ideal publishing windows have changed 23:09 - What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’ 31:13 – What type of ads and ad formats are performing best right now 34:36 – How AI has improved dramatically in just 18 months Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Take Salesforce’s quiz to identify the best AI use case for you! Learn more about Pattern89 Listen to ep.351 of Social Pros with R.J. Talyor Visit SocialPros.com for more insights from your favorite social media marketers.

    • 42 min
    How Johnsonville Makes the Social Media Sausage

    How Johnsonville Makes the Social Media Sausage

    Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more!
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    It wasn’t so long ago that social practitioners around the world had their content calendars planned out weeks, if not months in advance. Then, something that nobody could have predicted happened – a global pandemic landed right on our doorsteps and threw a wrench in our plans.
    It sucks, but this is the current reality we all face. The truth is that the social content you may have needed pre-pandemic may not be the same content that you need going forward. Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, has shifted the focus of her team’s content and leveraged the power of social listening to answer her customer’s most pressing questions during the COVID-19 crisis.
    Stephanie shares how you can use data from social listening insights and leverage it with other parts of your organization. She challenges you to think about how you can reach your customers with the right message in the right places where they’re spending most of their time on social.
    In this episode: 
    04:10 – How Johnsonville Sausage’s social team are structured 06:19 – How Stephanie’s team strategizes seasonal content 07:52 – Why you should consider audience segmentation when it comes to your social media strategy across different platforms 11:38 – How to use and leverage user-generated content 13:58 – The power of social listening and using it to better understand your customers 18:40 – How Johnsonville Sausage’s publishing schedule and demand has shifted due to the pandemic 21:23 – Whether it’s time for brands to take on a larger societal role 24:49 – How sponsorships have helped Johnsonville Sausage build brand awareness 29:45 – How Stephanie’s background in journalism has aided her role in social 37:14 – What to consider when thinking about regional brand expansion Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Grab Salesforce’s free e-book, ’50 Social Media Best Practices’ Check out Johnsonville Sausage’s company website Follow Johnsonville Sausage on Facebook! Visit SocialPros.com for more insights from your favorite social media marketers.

    • 42 min

Customer Reviews

4.7 out of 5
127 Ratings

127 Ratings

Renoushka ,

Engaging and enlightening

Solid show. I met Jay at Optimization Summit in Scottsdale many years ago and that was it. Solid presenter and continues to help pave the way for social. Awesome show. Thank you.

ams8993 ,

A staple!

I listen to every episode and often assign them to my college who get easily addicted, that’s a tough crowd to woo!

Brooke Craven ,

Awesome Podcast!!

Jay, host of the Social Pros Podcast, highlights all aspects of social media, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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