40 episodes

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

Copper State of Mind: public relations, media, and marketing in Arizona HMA Public Relations | PHX.fm

    • Business
    • 5.0 • 4 Ratings

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

    Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast

    Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast

    How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns?
    In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway.
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Additional Resources
    "Should Your Organization Invest in Starting a Podcast?" (Episode 17) "How Do You Listen to Your Podcasts?" by Justin Liggin "What Do Journalists Want?" by Abbie Fink "Creativity Is Just Half of the Equation" by Abbie Fink
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 27 min
    In The House With ... Jackie Yoder of Wilde Wealth Management

    In The House With ... Jackie Yoder of Wilde Wealth Management

    In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.
    Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations.
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Listen to previous episodes of this mini-series:
    "In The House With ... Melanie Green of Fish & Richardson" "In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino" "In The House With ... Laurie Munn of Mercy Care"
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 25 min
    In The House With ... Melanie Green of Fish & Richardson

    In The House With ... Melanie Green of Fish & Richardson

    In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications.
    Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade.
    Read Abbie Fink's blog post for this episode: "Law firm marketing is more than just appetizers."
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Additional Resources
    "Why Law Firms Value Public Relations" by Scott Hanson "Book Review – Perfect Pitch" by Abbie Fink "How do you become a thought leader?" by Alison Bailin
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 29 min
    In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino

    In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino

    In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North Kansas City in 2017 and then manager for both Harrah’s and Horseshoe Council Bluffs. She joined Harrah’s Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When she’s not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain.
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Additional Resources
    "What Should You Look for in a Public Relations Agency?" by Alison Bailin "What Makes a Good Client?" by Abbie Fink "Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink "Where Do Clients Come From?" by Scott Hanson
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 25 min
    How to React to Controversial Topics

    How to React to Controversial Topics

    When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option?
    In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics.
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Additional Resources
    "More Than a Statement" by Autumn Jarrett "Now is the Time to Be Authentic" by Annelise Krafft
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 34 min
    Accountability Earns Trust and Influence

    Accountability Earns Trust and Influence

    Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss.
    In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace.
    If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
    Additional Resources
    "Is Authenticity Overlooked?" by Scott Hanson "Now Is the Time to be Authentic" by Annelise Krafft "What is Leadership?" by Abbie Fink
    Need to hire a PR firm?
    We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  
    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.

    • 25 min

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