15 episodes

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm

Copper State of Mind: public relations, media, and marketing in Arizona HMA Public Relations | PHX.fm

    • Business
    • 5.0 • 4 Ratings

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm

    Back to Business Networking? Our Thoughts on Attending In-Person Events

    Back to Business Networking? Our Thoughts on Attending In-Person Events

    After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere.
    But many questions remain. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual?
    Read Abbie Fink's blog post for this episode: https://hmapr.com/business-networking-is-still-relevant/ ("Business Networking is Still Relevant.")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/new-normal/ ("How to Smoothly Transition Back to 'Normal'") by Marissa Baker
    https://hmapr.com/communicating-your-reopening/ ("Communicating Your Reopening") by Justin Liggin
    https://hmapr.com/are-you-vaccinated/ ("Are You Vaccinated? and Other Business Protocols") by Abbie Fink
    https://hmapr.com/are-business-cards-still-relevant/ ("Are Business Cards Still Relevant?") by Marissa Baker
    https://hmapr.com/maximize-industry-luncheons/ ("How to Maximize Industry Luncheons") by Scott Hanson
    https://hmapr.com/great-conversation-starters/ ("Great Conversation Starters") by Scott Hanson
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 28 min
    Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications

    Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications

    What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones.
    In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/creativity-curiosity-and-craft-what-you-need-to-get-a-job-in-public-relations/ ("Creativity, Curiosity, and Craft – what you need to get a job in public relations")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/name-predict-career-choice/ ("Can Your First Name Predict Your Career Choice?" by Abbie Fink)
    https://hmapr.com/enriching-pr/ ("Enriching Your Career in Public Relations" by Marissa Baker)
    https://hmapr.com/10-great-careers-for-women-who-want-a-life/ ("10 Great Careers for Women Who Want a Life" by Abbie Fink)
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 34 min
    Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View

    Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View

    It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience?
    In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/social-media-strategy-policies-and-pitfalls/ ("Social Media Strategy, Policies, and Pitfalls")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/why-you-need-an-effective-social-media-strategy/ ("Why You Need an Effective Social Media Strategy") by Autumn Jarrett
    https://hmapr.com/ok-workplace-monitor-social-media-feed/ ("Is it ok for the workplace to monitor your social media feed?") by Abbie Fink
    https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?") by Abbie Fink
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 33 min
    The Olympic Games Remind Us All to Be Our Best

    The Olympic Games Remind Us All to Be Our Best

    The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics.
    In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/the-olympics-is-about-more-than-athletics/ ("The Olympics is About More Than Athletics")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/business-lessons-we-can-learn-from-the-olympics/ ("Business Lessons We Can Learn From the #Olympics") by Abbie Fink
    https://hmapr.com/the-olympics-bringing-the-world-together/ ("The Olympics – Bringing the World Together") by Abbie Fink
    https://hmapr.com/olympiad-just-another-day-for-pr-pros/ ("Olympiad: Just Another Day For PR Pros") by Scott Hanson
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 18 min
    Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media

    Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media

    Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever.
    In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) are joined by https://www.linkedin.com/in/ilana-lowery/ (Ilana Lowery) of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-okay-to-be-skeptical-when-consuming-the-news/ ("Is It Okay To Be Skeptical When Consuming The News?")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Featured Guest
    https://www.commonsensemedia.org/offices/arizona#/bio/ilana-lowery (Ilana Lowery) is Arizona Director of https://www.commonsense.org (Common Sense). The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago.
    Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists.
    Additional Resources
    https://hmapr.com/get-smart-news/ ("Get Smart About News") by Scott Hanson
    https://hmapr.com/social-media-harmful/ ("How harmful is social media?") by Marissa Baker
    https://www.commonsensemedia.org/blog/news-literacy-101 ("News Literacy 101") by Common Sense Media
    https://www.commonsensemedia.org/news-and-media-literacy ("News and Media Literacy") by Common Sense Media
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 32 min
    What is “News Literacy” in This Age of “Fake News”?

    What is “News Literacy” in This Age of “Fake News”?

    It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information.
    In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/why-it-is-important-to-be-news-literate/ ("Why it is Important to be News Literate")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation")
    https://hmapr.com/how-can-games-enhance-news-literacy/ ("How Can Games Enhance News Literacy?")
    https://hmapr.com/news-literacy-age-fake-news/ ("What is 'News Literacy' in This Age of 'Fake News'?")
    https://hmapr.com/trusted-news-sources/ ("Trusted News Sources")
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 26 min

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