33 episodes

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

Copper State of Mind: public relations, media, and marketing in Arizona HMA Public Relations | PHX.fm

    • Business
    • 5.0 • 4 Ratings

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

    In The House With ... Laurie Munn of Mercy Care

    In The House With ... Laurie Munn of Mercy Care

    Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at https://www.mercycareaz.org/ (MercyCareAZ.org).
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink
    https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink
    https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 36 min
    Collaboration, Best Practices are Benefits of the PRGN Network

    Collaboration, Best Practices are Benefits of the PRGN Network

    In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the https://prgn.com/ (Public Relations Global Network), which celebrates its 30th anniversary this year.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/collaboration-best-practices-are-benefits-of-the-prgn-network/ ("Collaboration, Best Practices Are Benefits of the PRGN Network")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/local-and-national-public-relations/ ("What is the Difference Between Local and National Public Relations?") by Abbie Fink
    https://hmapr.com/unmatched-resources-pr-network/ ("Unmatched Resources of a PR Network") by Scott Hanson
    https://hmapr.com/how-prgn-got-started/ ("How PRGN Got Started") by Scott Hanson

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 29 min
    Communications Remains Front and Center in the Workplace

    Communications Remains Front and Center in the Workplace

    The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.
    Read Abbie Fink's blog post for this episode: https://hmapr.com/communications-remains-front-and-center-in-the-workplace/ ("Communications Remains Front and Center in the Workplace.")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/creating-an-innovative-and-authentic-workplace/ ("Creating An Innovative and Authentic Workplace") by Abbie Fink
    https://hmapr.com/two-years/ ("Two Years") by Abbie Fink
    https://hmapr.com/whats-your-story/ ("What’s Your Story?") by Abbie Fink
    https://hmapr.com/candy-bar-personality-test/ ("The Candy Bar Personality Test") by Abbie Fink

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 33 min
    Have We Ever Compromised Our Integrity?

    Have We Ever Compromised Our Integrity?

    What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?
    Read Abbie Fink's blog post for this episode: https://hmapr.com/have-we-ever-compromised-our-integrity/ ("Have We Ever Compromised Our Integrity?")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin
    https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink
    https://hmapr.com/what-is-integrity/ ("What is integrity?") by Abbie Fink
    https://hmapr.com/should-you-be-held-accountable/ ("Should You Be Held Accountable?") by Abbie Fink
    https://hmapr.com/learned-years-graduates/ ("What I Learned From This Year’s Graduates") by Abbie Fink

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 32 min
    Architects Aren’t Just for Buildings: Reputation Management in a Digital World

    Architects Aren’t Just for Buildings: Reputation Management in a Digital World

    In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.
    Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.
    Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters.
    Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman’s national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America’s Counselors Academy, founding co-chair of PRSA’s national civility task force and served as a director at- large of PRSA-NJ.
    Download Jon Goldberg's eBook, https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/ ("Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise")
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://hmapr.com/planning-unexpected-five-best-practices-risk-management/ ("Planning for the Unexpected: Five Best Practices for Risk Management") by Keri McIntosh
    https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink
    https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin
    https://hmapr.com/can-omitting-key-information-cause-crisis/ ("Can omitting key information cause a crisis?") by Abbie Fink
    https://www.reputationarchitects.com/12-key-habits-to-strengthen-your-online-reputation/ ("12 Key Habits to Strengthen Your Online Reputation") by Reputation Architects

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 39 min
    Can You Be Trusted?

    Can You Be Trusted?

    Across the globe, distrust is on the rise.
    People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.
    In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders.
    If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen)
    Additional Resources
    https://www.edelman.com/trust/2022-trust-barometer (The 2022 Edelman Trust Barometer)
    "https://hmapr.com/how-can-brands-build-trust-for-the-new-normal/ (How Can Brands Build Trust for the New Normal?)" by Autumn Jarrett
    "https://hmapr.com/building-brand-trust/ (Building a Brand with Trust)" by Marissa Baker
    "https://hmapr.com/trusted-news-sources/ (Trusted News Sources)" by Scott Hanson

    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

    • 30 min

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