8 episodes

Copper State of Mind is a podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm

Copper State of Mind HMA Public Relations | PHX.fm

    • Business

Copper State of Mind is a podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm

    Why Executives Should Give Their Communications Team a Seat at the Table

    Why Executives Should Give Their Communications Team a Seat at the Table

    When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?
    In this episode, Abbie Fink and Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.
    Additional Resources
    https://hmapr.com/pr-problem-operational-issue/ ("PR Problem or Operational Issue?" by Abbie Fink)
    https://hmapr.com/guest-post-what-is-pr/ ("What is PR?" by Andrea Meyer)
    https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?" by Abbie Fink)
    https://hmapr.com/funfactfriday-common-myths-in-public-relations/ (Common Myths in Public Relations" by Marissa Baker)
    Related Episode: https://www.copperstateofmind.show/episode/community-relations-giving-back-is-good-business ("Community Relations: Giving Back is Good Business")
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 29 min
    Social Media: Blessing or Curse for Corporate Communications?

    Social Media: Blessing or Curse for Corporate Communications?

    In this episode, Abbie Fink and Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021.
    Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?
    There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.
    Additional Resources
    https://hmapr.com/should-your-ceo-be-on-social-media/ ("Should your CEO be on Social Media?" by Abbie Fink)
    https://hmapr.com/how-to-talk-to-your-audience-on-social-media/ ("How to Talk to Your Audience on Social Media" by Autumn Jarrett)
    https://hmapr.com/social-media-campaigns-showing-authentic-humor/ ("Social Media Campaigns Showing Authentic Humor" by Marissa Baker)
    https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media" by Justin Liggin)
    https://hmapr.com/social-media-posts-matter/ ("Social Media Posts Matter" by Scott Hanson)
    https://hmapr.com/category/social-media-2/ (More articles on social media by the HMA Public Relations team)
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 24 min
    How to Build Relationships with Journalists and Media Outlets in Arizona

    How to Build Relationships with Journalists and Media Outlets in Arizona

    We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you.
    In this episode, Abbie Fink and Adrian McIntyre talk about why it's important to build relationships with the media and how to do it.
    If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.
    Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio.
    Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate.
    Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them.
    Additional Resources
    https://hmapr.com/category/media-monday/ (#MediaMonday) - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present)
    https://hmapr.com/will-old-fashioned-media-relations-ever-return/ ("Will Old Fashioned Media Relations Ever Return?" by Scott Hanson)
    https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink)
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 31 min
    Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?

    Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?

    Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Adrian McIntyre discuss in today's episode.
    Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer.
    But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience.
    Additional Resources
    https://hmapr.com/influencers-celeb-endorsement/ ("Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker)
    https://hmapr.com/reaching-generation-z-in-2021/ ("Reaching Gen Z in 2021" by Justin Liggin)
    https://hmapr.com/mega-influencers-vs-micro-influencers/ ("Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett)
    https://hmapr.com/influencer-report-insights/ ("Insights from Influencer Report" by Alison Bailin)
    https://hmapr.com/influencer-marketing-101/ ("Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway)
    Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.
    The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

    • 30 min
    Community Relations: Giving Back is Good Business

    Community Relations: Giving Back is Good Business

    Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits.

    Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community.

    Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid?

    • 30 min
    What can CEOs learn from Biden's first press conference?

    What can CEOs learn from Biden's first press conference?

    Abbie Fink and Adrian McIntyre share media training strategies and examples to help you prepare to meet the press.

    Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees.

    Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. Need some assistance with your interviews or presentations? HMA offers customized media training sessions designed to provide you with the expertise and know-how to share your organization’s key messages across a variety of media platforms.

    The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.

    • 21 min

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