47 min
Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing Consultant Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...
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- Business
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business.
As a sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. Shannon founded The Content Strategy Academy in 2016 where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day.
Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode.
Takeaways
+ The intersection of joy and money is the key to creating a life and business you love waking up to every single day.
+ Shannon recommends raising your rates every quarter - are you bold enough to take that step?
+ Moving from the Invisible Expert to the Highly Paid Confident Expert starts with identifying your Content Personality™.
Resource List:
+ The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
+ Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
+ Discover your Content Personality and start a conversation with Shannon by visiting mshannonhernandez.com.
Episode Production Credits:
+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)
+ Intro and Outro Voiceover Talent: Kelli Myers
+ Background Music: Inspiring Happiness by Premium TraX
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business.
As a sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. Shannon founded The Content Strategy Academy in 2016 where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day.
Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode.
Takeaways
+ The intersection of joy and money is the key to creating a life and business you love waking up to every single day.
+ Shannon recommends raising your rates every quarter - are you bold enough to take that step?
+ Moving from the Invisible Expert to the Highly Paid Confident Expert starts with identifying your Content Personality™.
Resource List:
+ The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
+ Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
+ Discover your Content Personality and start a conversation with Shannon by visiting mshannonhernandez.com.
Episode Production Credits:
+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)
+ Intro and Outro Voiceover Talent: Kelli Myers
+ Background Music: Inspiring Happiness by Premium TraX
47 min