Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.
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Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )
Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts,” we brainstormed today on two main things:
A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.”
Here are the notes showing what we came up with together:
That Mental Shit with Lauren Fritts
I inspire women to embrace and work through their mental shit to cultivate the life they deserve.
Embrace your inner 5-year-old Be curious, ask why to keep digging deeper, and don’t accept the status quo Be like Mike! Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong. Feelings aren’t facts and they’re not forever. There is light at the end of this struggle you are in now. Really examine and question the feelings and thoughts from your mind. Share everything. Openness leads to empathy. Example: Those with the brightest lights have the darkest shadows. Example: 8-mile rap at end of the movie. You are not alone. Your flaws are actually your fire. “Feel your feelings, then let them fuel your fire!” Example: David and Goliath It’s all perception…you can be the victim or the victor…it’s your choice. You have the power. Everything starts in your mind. It’s scary to think that you have the control to change your life, but it’s true. Jim Carrey: Wrote himself a check for $2 million Confidence begins with courage Be 100% yourself Purpose emerges through pain After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.
I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.
Prefer to watch the conversation?
Here’s the video from our talk!
Want to be on the show doing a copy consultation like this?
Email me at Laura@CopyThatPops.com and you could be on a future episode!
https://www.thelaurenfritts.com/ https://www.thelaurenfritts.com/that-mental-shit-podcast https://www.instagram.com/thelaurenfritts/ https://www.tiktok.com/@laurenfritts1 https://podcasts.apple.com/us/podcast/that-mental-shit-with-lauren/id1601884745
More Shownotes and Podcast Episodes Here:
How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study]
On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.
By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.
As I record this in mid-September, the book is no longer #1 in all of Amazon, that’s how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.
But let me backup and define a few things for you…
Who is Gary Vee?
Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
NFT: Non-fungible token
You may have heard this term floated around a lot lately. It’s all the rage in the cryptosphere. Skeptics call it “buying jpegs. My in-laws call it a ponzi scheme.
But what it really is is a digital collectible tied to a smart contract that cannot be destroyed.
Who created it?
Who bought it first (called minting)?
Who sold it and when?
What price did the 3rd owner pay?
All this and more is recorded on the blockchain, which is a digital ledger of transactions recorded on multiple computers around the world so that no one person or entity can alter the records.
Oh, and non-fungible is just a confusing way of saying unique. If you trade 1 US dollar for another 1 US dollar, you have not changed anything. Dollars are fungible. If you trade 1 cryptopunk for 1 curiocard, you have very much changed things. These are non-fungible...they are unique.
It’s all a big deal. It’s the wave of the future, if you ask me.
If this is your first time hearing about it, I really think you should put in some hours to research and learn more.
It will (and already is) affecting everything we do in life. Don’t be an old fuddy duddy and say it’s all just a silly trend kids these days are into. It’s not.
To help, for this convo, to make what an NFT is more clear, let’s look at a few examples.
Bored Ape Yacht Club (BAYC): Are pieces of digital art of apes with different facial expressions, backgrounds, and accessories. The cheapest one as I record this is 33.5 ETH, or about $117,000.
There is no utility -- or ability to use the token -- that I am aware of. However, owners of BAYC tokens get ‘airdropped’ (aka rewarded with) additional tokens that also have value because they are in demand by the market.
NFT.NYC The leading conference on the topic of NFTs is held each year in New York City, and, as we would expect, the ticket to get in is an NFT. Using NFTs as tickets into an event in real life is an easy example to wrap our heads around potential ‘utility’ of a token.
Mark Cuban, owner of the Dallas Mavericks, recently said on a podcast interview that tickets to all games would soon be tokenized.
VeeFriends Gary Vee jumped into the NFT space in May as well. His project is called VeeFriends and it comes with access to his new VeeCon conference in 2022, 2023, and 2024, which gives it real utility. Some tokens also have direct access to him in groups or in one-on-one sessions like courtside Nicks games.
But where the big promise from Gary lies is in the I.P. of the characters. He plans to turn
Less is More Quick Copy Tip with 2 Copy Editing Examples
Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:
French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long.
But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I’ve come to learn they are profoundly true.
I admittedly have the habit of ‘over communicating in writing.’ I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be.
Let me give some concrete examples for you…
COPY EDITING EXAMPLES
Say you are writing about yourself for an author bio, for an about page on your website, or for an email in a marketing campaign so that new subscribers can get to know you. You may write something like this:
“I did my undergraduate studies at UCLA and majored in Psychology, earning a bachelor’s degree with a minor in German in 2003.”
(true story for yours truly!)
This is a perfectly good sentence with 22 words.
But can we tighten it up without losing any meaning or important information?
“I graduated in 2003 from UCLA with a degree in Psychology and a minor in German.”
That’s shorter! With 16 words now. We shaved off 6 words...or 27%. Not bad and no meaning was lost.
Business Description Say you are writing up some information about your company for your website or short social media bio.
You could write something like this:
“At XYZ Media Company, we know the importance of leveraging social media to grow your business in this increasingly online and global economy. This is the reason why we love helping businesses create and execute strategies that help them grow their businesses through attracting new leads, converting sales, and building brand loyalty.”
This is a lovely description from a company who gets it!
But at about 52 words, it looks like a big paragraph that most people may say ‘ain’t nobody got time for that’ and skip over reading it.
“Leveraging social media is essential to grow your business. We help you create and execute strategies to grow by attracting new leads, converting more sales, and building brand loyalty.”
This version is 29 words, so 44% shorter. Plus, we changed 3rd person words like “their” and “them” to 1st person words like “you” and “your.”
I also cut out things like “At XYZ Media Company” under the assumption that if someone is reading it on your website, they know what you are called -- you don’t have to restate it. And also “in this increasingly online and global economy” because if your audience doesn’t already know this is happening, I’d be shocked.
Example 3 Send me a piece of copy you’d like cleaned up to be shorter and more punchy. I may feature a quick edit of yours in a future episode!
Hope these copy editing examples helped inspire you to look for words you could cut to improve your writing online.
It takes more time to trim the fat, but it’s worth it!
Until the next episode, keep finding ways to write copy that pops!
PS: To access full show notes, please click here.
Narrative Arc Framework to Help You Write Better Stories
Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...
...social media posts
..."about me" pages even!
The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is for fiction, we can learn a lot from it and apply it to our nonfiction writing as well.
Can't wait to hear what stories you cook up!
Source for this episode and to learn even more on the topic:
See full details at copythatpops.com/214
Take Action Now on Your Bestselling Book!
TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)]
Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)
Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.
Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monday, August 24th! -- use the code "CTP" to save $50 and claim your spot at CopyThatPops.com/10weeks now).
A Few Highlights from This Podcast: 4 bestselling authors answer the following questions:
- "What held you back from writing your book in the past?"
- "What strategy blew your mind that you learned working with Laura in the Bestselling Book Mastermind group?"
- "How have you and/or how are you planning to leverage your book?"
- "Advice for others doing a book launch? Or what would you do differently for your next book launch?"
Ready to be the next author success story?
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start! Use code "CTP" for $50 off for podcast listeners!
Prefer to watch instead?
Our Guests Guest Host:
Adam Schaeuble of Podcasting Business School
Bestselling Author Panelists:
• Aimee Carlson, #1 Bestselling Author of The Toxin Terminator: Finding Focus, Energy and Renewed Health by Removing Hidden Toxins
• Kelsey Henry, #1 Bestselling Author of Positively Delighted: Create a Positive Mindset & a Life of Delight, Laughter, & Fun!
• Tamar Medford, #1 Bestselling Author of Hope Elevated: How to accept your past, gain clarity, and develop a healthy mindset
Take Action Now! 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 24, 2020 - use code "CTP" to save $50]
Please click here to access full show notes.
Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki
Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.
Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.
His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.
Our conversation also covers...
A Few Highlights from This Podcast: - A story about driving tanks in the Army
- What did the Army teach Jonathan about business?
- Why did Jonathan go into helping small businesses with taxes?
- What are his best quick tips around taxes for entrepreneurs and business owners?
- The $1,000,000 tax bill story. Eek!
- Story about a guy who hid from IRS for 20 years
- Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)
- Why did Jonathan want to write a book?
- Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
- Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
- Best tips for sitting down to write?
- Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
- Best tips for writing with “less is more” in mind
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start!
Our Guest Jonathan Maki drove tanks in the United States Army.
Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.
He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.
- Depository Analysis
- IRS Audit letter redacted
- 7 Practices to Help Protect Your Growing Business from an IRS Audit
Great Quotes "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki
Take Action Now! Amazon Bestselling Book Workshop + Resources [free] 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020] To access full show notes, click here.
A True Gem
Laura is the best, as a guest and podcast colleague. She helps you realize your true potential and what you’re capable of as a human being. I highly recommend this podcast, it needs to be in your current rotation!
All over the place
He is an excellent host, and a heck of a lot of fun to listen to. But the subject matter is rarely about copywriting. I think it was the episode about the dominatrix that sent me over the edge. They spent most of the time discussing sexuality, childhood trauma, and kink as a form of therapy.
The podcast is more of a lifestyle podcast, rather than a discussion of copywriting. I think there’s a lot of potential with the host, but in a world of so many choices, you’ve got to dial in and perfect your message.
You have to listen!!
Laura is an incredible resource on all things copy, psychology, and becoming an Amazon best-selling author! I've used the tips from her podcast and from her books to improve the show notes and copy for my podcast. I'm loving the results! Listen to this podcast immediately!