copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand The Unschool by Andi Alleman

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Today's show:
Part 2 in our series on Identity Architecture. 
This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.
In this episode:
What is Magnetic Messaging?
More than catchy slogans - creates deep connections and encapsulates your brand identity. Makes your message stand out and compels audience engagement. The Importance of Emotional Resonance 
Key to effective magnetic messaging - connects with your audience on a personal level. Builds trust, loyalty, and makes them feel seen and understood. Words have the power to forge relationships that visuals alone cannot. IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble Link mentioned: Words Build Brands, Fonzie interview
RESOURCES:

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 This show is produced, mixed, recorded + additional music by Ben Alleman